Skip to main content

Posts

Showing posts from January 18, 2019
Instapage

Consumers receptive to mobile ads while watching TV, before bed

Consumers are more receptive to mobile ads in front of the TV and in the moments before they fall asleep in bed, according to a survey from mobile ad platform Aki Technologies.The company contracted audience marketplace Lucid to conduct an online survey of 1,000 U.S. adults.More than half of respondents (59 percent) said that they pay attention to mobile ads while at home watching the big screen and 51 percent said they were receptive to them in bed.The survey also found that different generations pay attention in different ways. For example, Millennials are 7 percent more likely to be receptive to ads in front of the big screen, while Boomers were 6 percent less.Consumers said they are receptive to mobile ads while watching television and in bed before sleeping. Source: Aki TechnologiesWhy you should careMarketers are increasingly looking for ways to round out their customer view by analyzing metrics like consumer sentiment, intent and emotions. Though this survey provides only a sma…

What is identity resolution?

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI.Identity resolution has become increasingly important for marketers as people move across devices — mobile phones, desktops, connected TVs — throughout the day. Identity resolution can help marketers understand that Mobile User A is the same person as Desktop User B. Without that understanding, marketers aren’t able to control messaging to users as they progress through the customer journey on different devices and that’s where identity resolution can help.It works by reconciling all available data points, which include those collected by first-, second- and/or third-parties. A composite is built that provides marketers with a cherished 360-degree view of a customer’s identity and user journey, and enables an ins…

Data: Local search trends from 2017-2018

We talk a lot about local search and local search trends here at SEW and in the industry as a whole.How have consumers changed the way they interact with local businesses? How can local businesses respond? And what can we anticipate about future trends?Yext recently released some interesting findings on local search trends based on their internal data.They analyzed a sample of morethan 300,000 customer business locations active from January 1, 2017 to December 31, 2018.What can we learn from this data about how consumer search behavior changed in 2018 versus 2017? And what might these changes tell us about the year ahead?Key local search trends from their analysis include:Consumer interactions with businesses increased: New business reviews up 87% YoY.  Businesses across industries saw more interactions via AI-enabled services than their own websites. Up to 2.7 times as much traffic on third-party sites.More consumers took action in search results: 20.1% increase in clicks to call, cl…

How to make your content more accessible to the visually impaired

Globally, it’s estimated that approximately 1.3 billion people live with some form of distance or near vision impairment. In the past, vision impairment may have hampered their online screen experience, but thanks to the tech advancements of today, virtually anyone can jump online and search up the latest news, new restaurant reviews, or their next vacation destination.Making sure businesses and marketers develop online content that is accessible to anyone and everyone is the big idea behind inclusive marketing. This form of marketing takes into account factors such as gender, race, language, income, sexuality, age, religion, ethnicity and ability, recognizing that marketers can no longer forge ahead assuming that one brand is designed for customers from all walks of life. Rather, marketers need to intelligently engage with individuals, taking into account their personalities, eccentricities and necessary accommodations.Part of inclusive marketing is making your online media more acce…

4 building blocks to help your brand’s SEO strategy succeed

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.Crawlability: lay your SEO foundationTo appear in search results, your site must be found by search engines. That means if you’re starting from the ground up or have never engaged in SEO, your first task is making your site visible to search engine crawlers. One common problem here is also an easy fix: your site’s robots.txt file. Retailers and brands often neglect this little file…

The ad industry continues its quest toward fewer cookies and more consistent user IDs

In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small identifying text file — into a user’s browser can read that cookie.That fact — and the dominance of “walled gardens” like Facebook, Amazon and Google — has led to two major initiatives to create a user ID around a single cookie: the Advertising ID Consortium and the Interactive Advertising Bureau’s (IAB) DigiTrust. Though separate, they share a central goal: avoiding the complicated process of cookie matching and improving the speed at which ads load.How cookie syncing worksIf Site A sends a cookie to a visitor’s browser, for instance, only Site A can read that cookie. Site B and Advertiser A both create and deposit their own cookies, but they cannot read Site A’s or each others’.As a result, demand side platforms (DSPs), data management platforms (DMPs), supply side platforms (SSPs) and others need to sync their cookies to each other — so they know when the…

Marketing Day: Scaling website analytics, future of agencies, marketers and IoT in 2019

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks
Jan 17, 2019 by Marketing Land
In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now.Crawl, walk, run and fly: The 4 stages of scaling website analytics
Jan 17, 2019 by Jeffery Cheal
It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process.What working with tech brands taught me about the future of agencies
Jan 17, 2019 by Ming Chan
As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful.Here’…

Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks

In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now.Join us for two intense days of tactic-rich SEO and SEM sessions, inspirational Google and Bing keynotes, interactive Q&A clinics, and networking.The SMX West program includes many opportunities to…Boost awareness, traffic, and conversions with actionable tactics. Unlock 25+ tactic-rich sessions on the topics that matter: Mobile-first SEO, paid social, video marketing, voice assistants, dynamic rendering, ad testing, site migration, the customer journey, and more. See the complete search marketing agenda here.Gain valuable insights from leading solution providers. YouTube, Adthena, Bing, Botify, Bruce Clay Inc., CallRail, Instapage, PureLinq, Quora, Stone Temple, and Uberall are ready to share case studies on a variety o…