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Showing posts from January 19, 2019

New report: B2B digital transformation is more focused on customers than on efficiency

A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now shifted to improving the customer experience.“The 2019 FPX Digital Transformation Study” [free, registration required], out this week, is based on online surveys of 229 U.S.-based B2B decision makers in a range of industries, including manufacturing (half of the respondents), financial services, health care and telecommunications, in companies having at least $25 million in revenue.“Improving the buyer experience.” A key insight, Director of Product Marketing Matt Noyes told me via email, is “the emphasis of Digital Transformation as an initiative that delivers a better [customer] experience as opposed to improving internal processes.”He noted this means that manufacturers in particular, which have traditionally focused on selling through internal teams and resellers/vendors, are now “focused on looking at selling directly to the customer with an emp…

Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Consumers receptive to mobile ads while watching TV, before bed
Jan 18, 2019 by Robin Kurzer
Aki Technologies’ survey also found a generational shift in how consumers pay attention to ads.4 building blocks to help your brand’s SEO strategy succeed
Jan 18, 2019 by Danielle Savin
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.How to make your content more accessible to the visually impaired
Jan 18, 2019 by Christi Olson
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.Recent headlines from MarTech Today, our sister site dedicated to marketing technology:The ad industry continues its quest toward fewer cookies and more consistent user IDs
Jan 17, 2019 by Barry Le…

7 inspiring B2B marketing campaigns

The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign has the opportunity to make a huge impact, generating interest, leads and revenue for your brand. But sometimes we get stuck in a bit of a rut, and it’s hard to stay inspired.These seven examples from top brands demonstrate how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions. Read this guide from Salesforce Pardot and learn how to:Make your blogs and microsites pop with outstanding imagery.Give your social media a makeover.Put together creative slide decks for more visually engaging webinars.Drive click-through rates with clever, user-friendly design.Visit Digital Marketing Depot to download “7 Inspiring B2B Marketing Campaigns.”The post 7 inspiring B2B marketing campaigns appeared first on Marketing Land.

via Marketing Land