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Showing posts from January 22, 2019
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Amazon had a record-breaking holiday season, here’s how advertisers managed it

The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday. Advertisers participated whole-heartedly to capture their share of the increased consumer demand. Beyond a merry sales season for retailers selling giftable items, here are a few trends that (my employer) Merkle clients saw during the holidays.Consumers were in a buying mindset, regardless of product categoryThe season wasn’t only strong for seasonal retailers. Advertisers selling products completely outside the gifting realm also saw strong performance in November and December, thanks to the consumer mindset. Many brands that sell non-gifting items saw 2018 monthly sales volume peak in November. Shoppers were in the mood to purchase, excited to buy items of all kinds, regardless of seasonal need or relevance. This is an important differentiation to keep in mind for managing advertising on Amazon versus other platforms for catalogs that aren’t gift-…

Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns

Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns.The “new-to-brand” metrics are available for video, display and Sponsored Brands ad campaigns (the ads that showcase several products formerly called headline search ads).Why you should careThe segment includes ad-converting customers that purchased a brand’s products on Amazon for the first time in the past 12 months. The set of metrics includes new-to-brand purchases, new-to-brand purchase rate and cost per new customer.Being able to segment and analyze how well — and efficiently — these branding-oriented campaign types convert new customers will give advertisers a clearer view into which formats and channels work best to achieve their acquisition and customer loyalty goals.More about the newsThe metrics are only available for conversions that occur on Amazon.The ability to see new customer acquisition metrics isn’t all that momentous on its own, but this addition is part of a s…

How To Live Stream Pre Recorded Videos To Facebook Page For Free

There is no denying the fact that videos have taken the digital world by storm!And as a digital entrepreneur, your job is to ensure your social media subscribers receive a decent number of engaging content on a regular basis. And surveys suggest that the most engaging content is video.Creating new video content is not usually as simple as text content. Videos typically take more time and resources.But, I have a solution for you. A trick of sorts.Curious?Well, in this article, you will learn how you can LIVE stream your existing videos to a Facebook page.Because live videos get more visibility than regular videos, you will make your existing content reach more people.Just follow the steps below to live stream any of your existing videos from your desktop to your Facebook page.How To Stream Live On Facebook Page From Desktop Using Pre-Recorded Videos:The first thing you need is the “Stream Key” from your Facebook page. This is a unique key that every page has. It enables us to use the s…

Tips to maximize ROI on paid social: Facebook + Instagram

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social.According to Merkle’s Q2 2018Digital Marketing Report, advertiser spend increased 40% year-over-year in Q2, while impressions fell 17%.The influx of advertising dollars to social media platforms with a steady number of available impressions means that the average cost-per-click (CPC) is rising.Many paid social media campaigns do not maximize their return on investment because of poor or incomplete optimization, limited distribution, incomplete tracking, and undefined goals.Here’s what you need to do to squeeze more out of your paid social media campaigns.Advertising for the funnelEach advertisement you run must have a clear goal in mind, and that goal must fit into a larger piece of your paid social media strategy. Moving …