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Showing posts from January 24, 2019

Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launching new Facebook brand safety tools.Facebook’s brand safety certification. After more than a year of brand safety concerns, content policy updates and video metric missteps, Facebook is taking steps to create a safer environment for advertisers. Facebook has had brand safety controls in place for advertisers for some time, offering publisher lists and delivery reports listing where ads appear, and the ability to create block lists, but advertisers have been asking for third-party solutions to help manage brand safety on the platform.The new brand safety certification program for Facebook Marketing Partners highlights companies that offer proprietary solutions to help Facebook advertisers review con…

8 free technical SEO tools you probably haven’t heard of

There are a plethora of technical SEO tool lists and articles out there, with some free and freemium tools to full-on paid tool lists.This list pulls together eight of the more unheard-of tools to help you on your quest to improve the technical state of your site (for free).With all the factors there are to consider when it comes to technical SEO, these tools can help you with bigger and some small elements.You don’t have to be a developer to use them as they are all fairly user-friendly and can save you time having to bother a developer as well.Let’s get started and make these tools less unheard-of!1. Merkle SEO Pagination Testing ToolMaking sure that the pagination across a website is vital to allow search engines to see all the pages in a series.Pagination being implemented incorrectly is one of the biggest problems especially when it comes to ecommerce sites as well as sites with news and blog sections.Simply put the URL in you want to check the pagination on and click run, it qui…

Marketing Day: Qlik buys Crunch Data, Google Chrome API changes, YouTube TV expansion

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:BI provider Qlik buys Crunch Data and its bot
Jan 23, 2019 by Barry Levine
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of data.Google Chrome API changes may disable most ad blockers
Jan 23, 2019 by Greg Sterling
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google’s motives.All advertisers can now buy Google’s 15-second non-skippable video ads
Jan 23, 2019 by Robin Kurzer
The ads were previously available only to advertisers who buy ads through Google Preferred and by reservation.Choosing a marketing automation platform
Jan 23, 2019 by Digital Marketing Depot
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer dev…

U.S. marketers respond to Google’s $57 million GDPR fine

Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million fine for not prominently displaying required information and obtaining adequate consent for ad targeting.The fine is substantial, but won’t make a dent to the multi-billion dollar company. CNIL, France’s regulatory authority, justified the size of the fine saying that Google’s violations were ongoing and severe, and implied that it wanted to send a clear message to marketers. Google said it is appealing the ruling.Like much of the ad tech ecosystem, Google was relatively late in its response to GDPR. Weeks ahead of GDPR’s enactment last May, Google told publishers they would be responsible for collecting user consent for Google ad targeting. It offered publishers a consent mechanism in the form of its Funding Choices tool, which is still in beta. Google was still negotiating the implementation of IAB Europe’s Consent Framework, which wasn’t released for …

BI provider Qlik buys Crunch Data and its bot

On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the acquisition of analytics firm Crunch Data and its CrunchBot.Over the last four years, SVP of Strategy Management Drew Clarke told me, Crunch Data has partnered with the Philadelphia-based Qlik, embedding its bot into the platform. Qlik brings data from a wide variety of tools and sources into a single analytics platform, and says it has more than 40,000 customers in about a hundred countries.Integrations with Slack and Alexa. While Qlik has built its own cognitive framework to make the data available via a Google-like search engine, Clarke said, the CrunchBot has provided natural language processing (NLP) and generation that enables text-based conversational interaction.He noted that the Thousand Oaks, California-headquartered Crunch provides an additional conversation-focused layer of intelligence. The CrunchBot is also voice-accessible, via integrati…

Google Chrome API changes may disable most ad blockers

According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft Edge. The discussion and issues are relatively technical and apply to Chrome extensions generally; however, one practical impact would be to disable most ad blockers.Why Google has proposed the change. Google first discussed the proposed changes in a late 2018 blog post. It said then that the platform changes “aim to create stronger security, privacy, and performance guarantees.” They will include “more narrowly-scoped and declarative APIs, to decrease the need for overly-broad access and enable more performant implementation by the browser, while preserving important functionality.”In plain English, Google believes these changes are needed to speed up page load times and make the browser more secure because extensions can both slow down pages and be malicious.Google also provided the following statement to us in email: “These changes are in the des…

All advertisers can now buy Google’s 15-second non-skippable video ads

Google announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through the YouTube reservation process and its premium Google Preferred network of top YouTube channels. The 15-second spot is Google’s most popular video ad format and is expected to be fully available across Google properties, including YouTube, in the coming weeks.“Today we’re expanding access to advertisers running auction campaigns,” Ali Miller, product manager, video ads for Google, said in a blog post announcing the change.Why you should careDespite years of brand safety concerns, video ads aren’t going anywhere. In 2018, advertisers spent $27.82 billion, up 30 percent from the prior year, according to eMarketer, accounting for 25 percent of overall U.S. digital ad spending.“Recognizing that advertisers should have access to the full range of creative options regardless of how they buy – whether in advance via reservation or in the Google Ads auction…

Choosing a marketing automation platform

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.If you are a B2B marketer looking to adopt a marketing automation software platform, MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” will help you through the decision-making process.The 48-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. It includes profiles of leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.Visit Digital Marketing Depot to download your copy.The post Choosing a marketing automation platform appeared first on Marketing Land.

via Marketing Land

YouTube TV now available in more than 98% of U.S. households

YouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to follow shortly after. The announcement was made less than two-weeks out from Super Bowl, which YouTube TV subscribers can watch on the platform as CBS, the broadcasting company for this year’s game, is one of the 60 networks available on YouTube TV’s $40 a month plan.Why you should careA YouTube spokesperson confirmed YouTube TV will continue to sell roughly two-minutes of local ad inventory per hour on cable networks — ad inventory that is available exclusively to Google Preferred advertisers. Advertisers do not have control over what Google Preferred channels and content their ads appear alongside.“Unlike Traditional TV, we do not use a one size fits all ads model, instead we use dynamic ad insertion to serve relevant ads for our users. So as the service expands across the country, it allows advertisers to reach more of the right users in the righ…