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Showing posts from January 25, 2019

SMX West is next week – don’t miss your chance to attend!

Generate leads, drive sales, and achieve your traffic goals with proven SEO and SEM tactics from 40+ search marketing experts. Attend SMX® West, January 30-31 in San Jose!Book your pass by January 29 to save up to $300 off on-site rates!Join us to:Discover how to create high-performing campaigns that boost awareness, traffic, and conversions with actionable tactics from 25+ expert-led sessions. See the search marketing agenda.Learn directly from market-defining vendors how to maximize conversions, amp up your content marketing, and more. See the SEO and SEM companies exhibiting.Connect with like-minded marketers, exchange ideas and experiences with your peers, meet prospective clients, partners, even future talent. See all of the networking events on tap.You’ll enjoy complete breakfasts, hot lunches, and delicious refreshments, and stay productive with free WiFi throughout the conference space.Read what past attendees have to say about SMX…“Lots of ah-ha moments for me and everything …

3 lead generation tips for ecommerce businesses

When we hear the words “lead generation,” our minds automatically conjure up a B2B marketing strategy aimed at filling the top of the sales funnel. But leads are not exclusive to B2B companies.Every type of business, be it wholesale, retail, startup or whatever else, needs qualified “potential” customers who can be nurtured into actual paying customers. Ecommerce is no different.With the barriers to starting an ecommerce business tumbling faster than you can say Jack Robinson, the ecommerce industry has become competitive like never before.Besides new competitors mushrooming every day, there is the entrenched Goliaths – Amazon – which will eat away close to 50% of the market within the next three years!HubSpot’s State of Inbound report revealed that for 3 out of 5 marketers, generating traffic and leads is the toughest challenge. No surprise then, that 70% of them intended to expand their demand generation budgets in 2018.But bigger budgets are useless if you use the same old strategi…

Facebook launches rebranded ‘auto inventory ads,’ expands retargeting

Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will come with a new level of retargeting capabilities, allowing auto dealerships to target users who have visited car-related Pages, apps and sites across web. The new ad product rolls out globally on Jan. 25 to all dealerships and will be available on Facebook, Instagram and Audience Network.Why you should careThe newly “enhanced” auto inventory ads will allow dealerships to target a much wider audience. Facebook’s original dynamic ads for auto made it possible for dealerships using the Facebook Pixel to target ads based on people who had visited their website. With this latest version of the ad product, retargeting capabilities are now based on user visits to automotive-related sites across the web — not just the advertiser’s website.“Here’s how the ads work: Let’s say someone is researching and comparing vehicles across several car and dealership sit…

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times.That’s according to a new report from Unbounce. Yet marketers don’t seem to be prioritizing speeding up their sites.At an industry conference last year, Unbounce tested 188 company sites and landing pages using Google’s “Test My Site” tool. The company says only 15 percent of pages met Google’s five seconds or less criteria (on a 3G connection) for mobile page-load times. And nearly 40 percent took at least 11 seconds to load.The company then conducted two parallel surveys of consumers and marketers to understand their respective attitudes toward page speed. Nearly 75 percent of consumers surveyed said they’d wait four or more seconds for a mobile site to load. However, Google data show that most people abandon sites after three seconds if content hasn’t loaded.Trading features for speed. The majority of survey res…

Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Jan 24, 2019 by Amy Gesenhues
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama. Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
Jan 24, 2019 by Amy Gesenhues
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook’s new brand safety program for marketing partners. Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:Marketing to millennials: It’s about loyalty and personalization
Jan 24, 2019 by Erick Rowe
Let customers see your brand as a projection of themselves and leverage tech to create a tailored experience. Online Marketing News From Around The Web:‘Still in its i…

Salesforce Marketing Cloud launches new analytics tools powered by Datorama

Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all powered by Datorama. They mark the first new Datorama solutions since Salesforce acquired the marketing intelligence and analytics platform in July 2018. Datorama is now part of Salesforce Marketing Cloud.The Datorama Marketing Cloud connectors. Marketers will be able to use the Datorama Marketing Cloud connectors to import data from social, mobile and email platforms to review reporting, insights and analytics across marketing channels.“With the Marketing Cloud Social Studio connector, marketers can view how industry trends, brand health and competitive messaging on social media are impacting overall marketing performance within Datorama, alongside metrics from paid social media, paid media, web analytics, sales data and other marketing or advertising data,” wrote Salesforce’s SVP of product marketing Jon Suarez-Davis.In addition to the Social Studio …