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Showing posts from January 26, 2019
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How to Create Forms that allow File Uploads to Google Drive

With File Upload Forms (demo) for Google Sheets, you can receive large files from anyone directly in your Google Drive. You can automatically send email confirmations to the notify the form respondent. The forms can be created inside Google Sheets using the built-in drag-n-drop form builder and the forms can CAPTCHAs, e-signature and more.A school teacher may want to build forms for students to upload assignments and the files are automatically saved to her Google Drive but in separate student folders. The HR team may want an online form where job applicants can upload their resumes in PDF or Word format. Business can build forms with eSignatures that respondents can sign on their desktops and mobile phones.Google Forms do allow file uploads but the respondents need to be signed into their Google accounts before they can upload files. File Upload Forms impose no such limitations – anyone can upload files to your Google Drive. They may not have a Google account and they’ll still be abl…

MarTech Today Research: A marketer’s guide to enterprise SEO platforms

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection process can be overwhelming.A new report from MarTech Today Research looks at 18 enterprise SEO platforms, selected based on their role as market leaders, as well as some SEO point solutions. The marketer’s guide to enterprise SEO platforms (free to download with registration) outlines vendor capabilities, shares tips on how best to evaluate and select a solution and provides industry trends and insights for 2019 based on in-depth interviews with experts and leading vendors.Among the insights, the report finds that content marketing may be swinging back to the realm of search from social. In one interview, a vendor said content marketing budgets that had been allocated to social over the past four years are starting to re…

Assessing Multi-Touch Attribution’s value: Is it worth the effort?

In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true.Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the incremental impact of each ad, keyword phrase, video or downloaded white paper that led to a sale or other action.That could be a godsend, given increasingly complex customer journeys, where would-be buyers move across online and offline touchpoints, often researching and making buying decisions before encountering a salesperson.“If [MTA] was reliably accessible,” audience targeting provider Claritas SVP of Product Strategy Jeff Bickel said, “everyone would love the concept.” But it’s complex to understand and implement, he pointed out.Accounting for the immeasurableFor one thing, he noted, MTA is a feasible concept as long as “everything is contained online.” But many campaigns and marketing interactions include offline touches, where it…

CDP Optimove adds ability to test campaign strategies

As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what might be called an incrementality engine.The New York City-based CDP already offers an orchestration layer that triggers campaign implementation, interacting with email service providers, ad platforms and other tools that generate campaigns. It also offers methods for testing and fine-turning a campaign against micro-segments.Now, the company has launched Streams, which tests entire strategic approaches across channels.Competitive strategies. Instead of A/B testing one email against another or one campaign against another, CEO and founder Pini Yakuel told me, Streams allows marketers to readily set up a series of campaigns — essentially, an entire marketing strategy — against another series of campaigns. In both cases, the campaigns are directed at known, existing customers.He acknowledged that these kinds of competing campaign streams can be set up …

Marketing Day: Chatbots transforming the auto industry, Facebook’s auto inventory ads, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:How to create landing pages that convert
Jan 25, 2019 by Digital Marketing Depot
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger
Jan 25, 2019 by Amy Gesenhues
CEO Mark Zuckerberg’s messaging unification plan could have significant implications for advertisers.3 reasons chatbots are transforming the automotive industry
Jan 25, 2019 by Robin Shapiro
By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7.Facebook launch…

How to create landing pages that convert

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion rates.This guide from SharpSpring is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way.Visit Digital Marketing Depot to download “Creating Landing Pages That Convert.”The post How to create landing pages that convert appeared first on Marketing Land.

via Marketing Land

NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger

Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a New York Times report published on Friday. Sources told the New York Times that Facebook wants to, “Build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private.”The Plan. According to the New York Times’ sources (described as four unidentified people involved in the effort to integrate the platforms), Facebook is still in the early stages of the integration project, but plans to complete it by the end of 2019 or early next year.The plan is to keep the apps as stand-alone networks, but have them contained on a unified underlying message infrastructure. The goal is to allow people who may use one platform to send messages to someone on another platform. For example, if I have an Instagram account, but not a WhatsApp account, I would eventually be able to send someone a WhatsApp message via my Instagram …

3 reasons chatbots are transforming the automotive industry

Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses and their products. As Artificial Intelligence advances, these conversational experiences provide a real-time way for consumers to interact with their favorite brands – without having to stay on hold for lengthy periods or pick up the phone to speak with a representative. In fact, a recent survey reports that 89 percent of consumers want to use instant messaging to communicate with businesses and 66 percent of shoppers prefer messaging over any other communication channel.For big-ticket items like vehicles, the implications of integrating conversational AI into marketers’ core strategies can be promising. In addition to improving the customer experience by reaching consumers in the channel they prefer, chatbots and conversational marketing can help dealers drive both online and in-store traffic, offering a win-win scenario for the brand-customer rel…