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Showing posts from January 31, 2019
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Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings report for 2018 showed ad profits did not suffer. On Wednesday, Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year.Total revenue earned during the quarter was $16.9 billion, with daily active users (DAU) at 1.52 billion, up 9 percent year over year.Facebook reports strong ad revenue. Facebook reported its average price per ad decreased 2 percent in the fourth quarter, with the number of ad impressions served across its platforms up 34 percent. Facebook chief financial officer David Wehner says impression growth was primarily driven by ads on Instagram, both regular ads in the Instagram feed and Stories ads, along with Facebook mobile News Feed ads.“Obviously, we believe we’ve got the best advertising products out there in terms of being able to deliver measurable business results to cl…

Where is Google Attribution?

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the radar and has yet to fully roll out.It’s not uncommon for Google — and other tech firms — to announce something and then never release it or release it much later than anyone expected. So where does Google Attribution stand? It’s still alive, and it’s still in beta.The company says it is continuing to collect customer feedback and does not have any updates to share at this time. Agency marketers that have had clients testing it say they have been giving Google their input. In the course of those communications, one marketer heard about a tentative timeline of late 2019 for release, but said that was not definite.What we’re waiting forThe big selling point of Google’s free attribution tool is to help marketers make more informed bidding decisions in G…

YouTube SEO: Optimizing your channel in 5 steps

Here at Search Engine Watch we have written quite extensively over the years about how to optimize your YouTube videos to make sure they really stand out.Ann Smarty’s top 5 tips from last year is a handy list. And for YouTube best practice, Pius Boachie’s post is a great read too.As 2019 gets going, video is still growing as a great way to ensure visibility online and to provide web users with useful and engaging content.It is also an increasingly competitive medium.YouTube doesn’t disclose how many creators use the platform. And there’s obviously quite some difference between someone who posts daily and has 100k+ followers, versus anyone who’s ever once uploaded a video. Estimates, though, range from 50m to upwards of 150m.We do know that YouTube has more than 1.8 billion monthly users — nearly rivaling Facebook’s 2.27 billion.Optimizing your YouTube channel, then, should not be an afterthought.Those who are really succeeding on YouTube have great channels. They look good, they showc…

3 powerful ways to maximize data to grow your e-commerce business

Those on the outside think the e-commerce game is an easy way to make some quick cash.But, operating an e-commerce company is no effortless endeavor and building a profitable brand is even more challenging. Transforming new visitors into loyal customers can sometimes seem to be a difficult feat, and a costly one at that.Part of the difficulties in these undertakings is learning which offers, messaging, tactics and techniques yield the most fruitful results across a business’s funnels.While “blind growth” can certainly occur, it’s a bit of a gamble and can be drastically enhanced through effective learning to leverage and utilize the data available to an eCommerce proprietor. This is critical for establishing business longevity and vitality.In fact, an IDG study found that 78 percent of companies claim that data collection holds the potential to fundamentally alter how they do business.Data collection and analysis enable retailers to uncover customer preferences, needs and personalizat…

Blissfully wants to make cloud app management as carefree as its name

Cloud-based tools may be easier for marketers to manage than on-premises versions, but there is still a fair amount of admin. That’s where startup Blissfully comes in.Founded in 2016, the New York City-based firm provides a platform for managing software-as-a-service (SaaS) applications for about 600 client companies, mostly mid-sized with 100 to 1000 employees.Subscription renewals, ops workflow. “Pretty much every business [these days] runs on SaaS,” CEO Ariel Diaz noted, adding that managing the applications tends to be a collaborative effort between IT, HR, marketing and other departments.The Blissfully platform, he told me, helps to bridge that cross-departmental management by providing a collaborative administration where a manager can invite others to join, can assign access levels and can track usage.It also tracks the metadata related to a company’s SaaS applications, such as when to renew a subscription, and how much your company is spending on its subscriptions and related …

Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Client in-housing, competition for talent top digital agency concerns
Jan 30, 2019 by Ginny Marvin
Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.Facebook pulls Research app after backlash over use of teen data
Jan 30, 2019 by Amy Gesenhues
Report finds Facebook has been paying users, mostly teens, to download a VPN app to access their data.Meet Netflix, NPR, and The New York Times at MarTech
Jan 30, 2019 by Scott Brinker
The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome you…

Client in-housing, competition for talent top digital agency concerns

SAN JOSE —  Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation.To better understand how digital agencies are evolving to meet the needs of their clients and their own businesses, Marketing Land surveyed agency marketers in mid-November and early December 2018. Released Wednesday at SMX West in San Jose, CA, the report found that agencies are sensitive to threats from clients shifting services in-house and cutting agency budgets. Meanwhile, most agencies plan to add services in the coming year and they are hiring — or trying to. Many report having trouble filling positions.Headwinds: hiring and in-housing of services, tech, budgetsClient behavior, more than consumer or internal agency issues, topped the list of agencies’ concerns. Half of the respo…