Skip to main content

Posts

Showing posts from February 2, 2019
Instapage

How To Build A Freelance Writing Business While Travelling The World

These days, there is a lot of waffle on the internet about becoming location independent.I’ve seen countless ads pop up on my social media feeds featuring a guy relaxing by a pool with his laptop, with promises of making your dreams come true. It is only when you click on the link do you find that it is for a dodgy MLM scheme or a course that promises to help you ‘become a digital nomad’ but provides no actionable steps.This is not one of those posts.A few years ago, I had reached the end of the rope with my desk job.I was sick of working eight hours a day (minimum), five days a week, only to make money that I didn’t have time to spend.I was in my twenties, and yet it felt like I’d reached a dead end already. I was working all day in a job that made me miserable, to make enough money to live how I wanted, but then I never had enough time to spend my money doing the things I loved.I craved the freedom to set my own working hours, find my own clients, and to be able to up my income far …

Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
Feb 1, 2019 by Amy GesenhuesYouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar.3 types of silos killing your marketing team
Feb 1, 2019 by Digital Marketing Depot
Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks.Long live email: Why email’s future remains bright
Feb 1, 2019 by Len Shneyder
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured.Why clients in…

Why The Trade Desk’s unified ID may be catching on

In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s Tech Lab’s DigiTrust have attracted a lot of the attention.But major demand side platform (DSP) The Trade Desk points out that its emerging unified ID is a third, separate initiative, even though the company belongs to both the Consortium and the DigiTrust efforts.Down to two or three solutions. “This isn’t competitive,” Trade Desk SVP of Inventory Partnerships Tim Sims told me. The key objective, he added, is to reduce the hundreds of ad tech firms that have to match cookie IDs with hundreds of others, down to the two or three single ID solutions.The Trade Desk’s solution may be catching on. In December, for instance, the supply side platform (SSP) Index Exchange said it was the first SSP to share results for The Trade Desk’s solution, citing match rates of 99 percent. And, on Thursday of this week, TripleLift — which says it is the largest comScore-…

Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers

YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by MediaRadar found. Three brands — Geico, Samsung and Disney — accounted for 15.5 percent of YouTube’s ad revenue in 2018.Why you should careYouTube’s relatively high retention rate indicates the company has adequately satisfied brands’ concerns about platform safety with measures it’s taken since 2017.“Despite brand safety challenges, YouTube bounced back and saw strong growth year-over-year. It [YouTube] has been transparent, mostly about its mistakes and has delivered remedies to buyers,” said MediaRadar CEO and co-founder Todd Krizelman, “Few advertisers have stopped buying on the platform and ad revenue is up.”Media and entertainment companies represented more than 30 percent of YouTube’s ad revenue in 2018, according to the report.Geico was the top-spending brand, making up six percent of YouTube ad revenue in 2018. The insurance company increased YouTu…

3 types of silos killing your marketing team

Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results.But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how work gets done.Join Liberty Mutual’s Director of Operations, Clifford Stevens, and Tim Eyre, Workfront’s VP of Marketing Operations, as they discuss three proven methods to master modern marketing work and break free from the silos that are slowly killing your marketing team.Register today for “3 Types of Silos Killing Your Marketing Team” produced by Digital Marketing Depot and sponsored by Workfront.The post 3 types of silos killing your marketing team appeared first on Marketing Land.

via Marketing Land