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Showing posts from February 8, 2019

17 top plugins and extensions for SEO

There are so many great plugins available, and it’s difficult to choose which are the best for you.To help you decide which tools will make your work easier and more productive, I’ve asked SEO experts to share what they use.Per the experts, I compiled this list of 17 of the best plugins and extensions for SEO — and they’re all free.Here are the top plugins and extensions recommended by experienced SEOs1. SEO TextOptimizerFree extensionThis plugin is perfect for those who deal with content. SEO TextOptimizer lets you measure the quality of texts you create for your website based on how search engines would evaluate it.The tool shows you topics you should develop as well as those you’d better eliminate for search robots to understand the text is relevant to the specific queries. The plugin also suggests you a list of words you could add to improve your content. The best thing is that you don’t need great SEO expertise to use it.2. SEOquakeFree extensionWith SEOquake plugin, you can easi…

Key considerations for achieving success on Amazon

Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd Bowman, senior director of Amazon and eRetail at Merkle, told the audience at SMX West in San Jose, California, last week.In the same session, Bryant Garvin, director of advertising at e-commerce brand partner Pattern, discussed many of these factors while stressing that sellers with adequate resources and capabilities shouldn’t be scared away by the necessary adaptations.Consideration factors unique to marketing on AmazonOne of the biggest differences between Amazon and Google, said Garvin, is the relationship between organic and ad optimization. The Amazon algorithm is designed to reward sales: with more sales comes more visibility. For starters, that means Amazon advertisers need to pay close attention to product detail pages because not only are these often your landing pages, but …

Facebook Pages will soon be able to respond to Instagram Direct messages

FBB Blog: Introducing New Messaging and Group Features for BusinessesPosted by Facebook Business on Wednesday, February 6, 2019 Facebook announced on Thursday that Page owners will soon be able to receive and respond to Instagram Direct messages via their Facebook Page inbox.Why you should careThe update will be a major time-saver for brands managing both Facebook Pages and Instagram accounts. Accessing inquiries from multiple apps in one unified messaging platform will streamline customer service concerns and help brands respond to direct messages from followers all in one place.Beta tester Anibal Fuentes Perez, the owner of Pavos Extreme, says the “Unified” messaging feature was a great help for customer service issues. “It speeds up my work and has facilitated communication with my clients, especially during busy periods such as Christmas, when I received a large influx of messages,” says Perez.Facebook’s “Unified” messaging for Facebook Pages comes less than two weeks after CEO Mar…

Get more from your customer data with marketing automation

With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace.In this webinar, Mautic VP of Marketing, Katie Staveley, will provide an overview of the company’s Open Marketing Cloud, a fully-featured marketing automation platform that is different than everything you’ve tried. She’ll be joined by current Mautic customer, Michael Brown, CEO of nDash, who will share how Mautic has helped his company improve marketing results by making its customer data more actionable.Register today for “Get More From Your Customer Data With Open Marketing Cloud, produced by Digital Marketing Depot and sponsored by Mautic.The post Get more from your customer data with marketing automation appeared first on Marketing Land.

via Marketing Land

How could Facebook’s use of blockchain affect marketing and advertising?

Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based solutions affect marketing and advertising?That question arises following news this week that the social giant has hired the team behind UK-based blockchain startup Chainspace, which was reportedly working on a smart contracts platform. Reports indicate Facebook’s interest is in the team’s expertise rather than the specific technology. Most of the employees will join Facebook’s existing 40+ person blockchain team, led by former PayPal exec David Marcus, which reportedly has been looking into the creation of a cryptocurrency for its WhatsApp messaging mobile app.Although hyped for curing many of the world’s ills, blockchain is settling into a few kinds of practical solutions: as a decentralized and shared ledger for permanently tracking all kinds of activity; as the generator of “smart contracts,” which are software that automatically trigger a digital ou…

Marketing Day: Facebook Custom Audience targeting, Instagram advertisers remain loyal, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook will show users the agencies, partners involved in Custom Audience targeting
Feb 7, 2019 by Ginny Marvin
Users will be able to see how advertisers and third parties are using their contact information to target ads on Facebook.Reports: Instagram advertisers stay loyal, keep spending more
Feb 7, 2019 by Amy Gesenhues
Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram’s growth.New survey: Consumers are texting to businesses that aren’t set up to respond
Feb 7, 2019 by Barry Levine
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.3 lessons learned from 89,000 Amazon fashion product pages
Feb 7, 2019 by Andrew Waber
Driving sales requires moving beyond product shots and giving consumer…