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Showing posts from February 9, 2019
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Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence.That’s the picture from a new survey about 5G from Verizon Media, “The 5G revolution: Excitement builds for advertisers & consumers,” released Thursday. Formerly called Oath, the organization’s portfolio includes Yahoo, Tumblr, AOL, Engadget and TechCrunch, and this is its first survey on the topic.Expecting better experiences, new creative ad formats. While the Verizon Wireless part of this extended corporate family has a vested interest in seeing 5G succeed, the survey’s sample size — 1779 consumers and 295 advertisers — supports the credibility of the findings.About half of advertisers expect 5G will result in better consumer experiences, new creative ad formats, better location-based targeting and better acces…

Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Feb 8, 2019 by Robin Kurzer
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions.Facebook Page owners will soon be able to participate in Groups
Feb 8, 2019 by Amy Gesenhues
A number of new updates for Facebook Groups were announced at the Communities Summit event this week in Menlo Park.Key considerations for achieving success on Amazon
Feb 8, 2019 by Ginny Marvin
Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started.Facebook Pages will soon be able to respond to Instagram Direct messages
Feb 7, 2019 by Amy Gesenhues
The new feature follows Facebook’s recent announcement that it is working to integrate Messenger, Instagram and WhatsApp.Get more from your customer data with marketing au…

Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over the effectiveness of the industry-accepted fraud-fighting tool for programmatic ad buying and selling.DoubleVerify estimated that had the exploit not been detected, the scammers could have diverted between $70 million and $80 million of advertisers’ spending a year.Ads.txt, which stands for Authorized Digital Sellers, is a text file that publishers place in their site code, identifying authorized ad sellers to ad buyers. The protocol was introduced by the Interactive Ad Bureau (IAB) Tech Lab in 2017.DoubleVerify said that spammers spoofed legitimate sites and created a bot network to artificially pump up page views. Then it got around Ads.txt’s verification process by opening accounts with publishers’ approved resellers, which don’t have direct relationships with publishers.“While Ads.txt is a significant step toward resolving unauthor…

Facebook Page owners will soon be able to participate in Groups

Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment management tools for Group admins.Pages get more access to Groups. In the coming weeks, Facebook Page accounts will be able to participate on Group Pages — something Page owners have not had not been able to do before now. Peloton, whose Facebook Group has been highlighted as one of the most engaged, standout Groups on the platform, got early access to the feature and said it has helped with engagement.“Peloton creates Pages for each of their instructors so they can share content in Peloton Groups that have generated strong engagement, allowing them to tap into a broader community and build their brand,” said Jayvee Nava, VP of community for Peloton.Giving Pages direct access to interact on Group pages is part of Facebook’s initiative to bring more brands and advertisers to the Group experience. In July, 2017, Facebook began letting Page owners create Group…