Skip to main content


Showing posts from February 12, 2019

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest version its Transparency and Consent Framework (TCF) later this year. Google, which has continued to postpone its official alignment with the General Data Protection Regulation (GDPR) consent tool, said it will officially sign on as a recognized TCF vendor after the release.GDPR requires companies that handle personal data belonging to EU residents to comply with a number of rules, including assurances that the consent it collects is clear, informed and affirmative. Companies found to be in breach of GDPR are fined up to €20 million, or 4 percent of their annual revenue, whichever is higher. IAB Europe’s TCF offers companies a framework through which companies can manage GDPR-approved consent collection.Since the IAB first introduced its TCF for public comment in March 2018, Google has gone back and forth with publishers about whose responsibility it is t…

LiveRamp gives advertisers a way to target users across all of their CTV interactions

LiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences, whether they are accessed through over-the-top (OTT) devices or digital channels.The solution will leverage LiveRamp’s omnichannel identity graph, providing marketers with a way to know if, for example,  a person watching a TV show on Netflix on their phone is the same person watching it later on their home TV through Roku.“CTV allows marketers to extend the reach of their video advertising to the device that offers consumers a premium, lean-back experience – TV,” said Allison Metcalfe, general manager of TV, LiveRamp. “With a single cross-channel identifier, marketers cannot only power precise targeting and measurement, but also gain a holistic view of their consumers across devices, ultimately allowing them to create a more compelling user experience. We expect to see more advertisers, big and small, include CTV in their media mix and extend the reac…

Using Python to recover SEO site traffic (Part one)

Helping a client recover from a bad redesign or site migration is probably one of the most critical jobs you can face as an SEO.The traditional approach of conducting a full forensic SEO audit works well most of the time, but what if there was a way to speed things up? You could potentially save your client a lot of money in opportunity cost.Last November, I spoke at TechSEO Boost and presented a technique my team and I regularly use to analyze traffic drops. It allows us to pinpoint this painful problem quickly and with surgical precision. As far as I know, there are no tools that currently implement this technique. I coded this solution using Python.This is the first part of a three-part series. In part two, we will manually group the pages using regular expressions and in part three we will group them automatically using machine learning techniques. Let’s walk over part one and have some fun!Winners vs losersLast June we signed up a client that moved from Ecommerce V3 to Shopify an…

Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:IAB names direct-to-consumer brand to board seat for first time
Feb 11, 2019 by Robin Kurzer
The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer engagements.Know your options: Identity resolution beyond the walled gardens
Feb 11, 2019 by Barry Levine
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions.Cybersecurity for marketers: Teamwork is key to protect data
Feb 11, 2019 by Sam Bocetta
Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.Verizon Media survey on 5G: Consumers expect better AR and video
Feb 8, 2019 by Barry Levine
Advertisers are anticipating …