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Showing posts from February 22, 2019
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Caption this… Enter your martech caption for bragging rights and prizes!

You may know Tom Fishburne, a.k.a. the Marketoonist, who keeps us in stitches with his humorous takes on serious marketing, customer experience, and technology issues. Tom will once again be keynoting at The MarTech® Conference in San Jose April 3-5.I’m really looking forward to his new presentation, Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change. Tom will enlighten us as he makes us laugh at the way we think about adopting new martech, overcoming fear, and driving transformation at our companies.Keeping with tradition, here’s your opportunity to be recognized for your own sense of humor and participate in the MarTech Cartoon Caption Contest. In 2017, we received more than 150 silly, inspiring and nutty entries, and this year we’re hoping to really get the creativity flowing.Submit your creative caption for the above cartoon by Thursday, March 14 by 11:59 pm PST.Tom will share the best entries in San Jose on Friday, April 5 as he unveils the official ver…

Google / YouTube and brand safety: What’s next?

At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb.Google Chrome remains the most popular web browser, leading on most mobile and desktop devices with more than 60 percent share across both platforms. It’s four times more popular than rival browsers.In the U.S. alone, Google raked in about $34 billion in ad dollars tied to its dominant internet search business, per eMarketer.With all its success and R&D spent to improve its search capabilities, it is surprising what a poor job Google and its core video offering, YouTube, do in two key areas of top importance to advertisers around the globe: search personalization and brand safety.Just this week, YouTube once again became a shining example of what advertisers are desperately trying to fix: avoiding ad placements next to brand-inappropriate or dangerous content.Google’s brand safety assurance is not fully baked yetYouTube’s latest brand-safety debacle was spar…

Video comes to Google responsive display ads

New responsive display ads combinations report now available. Now you can add YouTube video assets to Google responsive display ad (RDA) campaigns. Google also announced two reporting updates for responsive display ads Thursday.Why you should care. It was only a matter of time before video — via YouTube, naturally — became an option for RDA campaigns. Like responsive search ads (RSAs), these ads are largely automated, with advertisers adding multiple images — and now up to five YouTube videos — headlines, descriptions and brand logos that get served in different combinations and ad sizes dynamically.Last fall, Google announced responsive display ads would become the default display format. This week’s announcements mark the first substantial updates for RDAs since the initial rollout.Combinations report. Potentially serving dozens of dynamic combinations can make it hard to evaluate what’s working. The new combinations report (shown above) is designed to give advertisers more insights …

Lessons learned from launching 100+ content-led link building campaigns

Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns.They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors.Here’s a small selection of publications where I earned links from across the year:These links, however, came from articles based around content campaigns.They ran with headlines such as:In total, upon looking back on the year, I earned over 2,500 links from a whole host of publications. That taught me a fair few things about link building.You see, link building, especially when using digital PR as the primary tactic, evolves quickly.Some approaches which worked two years ago aren’t worth bothering about today. And even those tactics which do still deliver keep changing on an almost continual basis.So how do you make sure that, as a link builder, you’re continuing to stay ahead of your competitors?It’s simple; you run a fairly larg…

Scarcity marketing: Does it still work?

These days, everything seems to be about ease, convenience and availability. With a few clicks, you can get almost anything (groceries, clothes, transportation…you name it!) sent to your home.If people can’t get what from one business, another option is just a few more clicks away – so why wait?In this climate, it seems like scarcity marketing should be a thing of the past. However, this couldn’t be further from the truth. As it turns out, having so much surplus makes people much more competitive over limited resources. So, if you do it right, scarcity marketing can actually be an incredibly powerful way to sell your products or services.With all that in mind, let’s talk about scarcity marketing and how to use it effectively with today’s “I want it now” consumers.How scarcity marketing worksScarcity marketing is based on one very simple, primal principle: fear motivates people to act. This can be fear of almost anything: fear of missing out, fear of social embarrassment, fear of inade…

Unconventional email themes can improve engagement with the right approach

As an email marketer, you may be feeling the post-holiday lull as 2019 starts to take shape. After a period of high subscribe rates and massive online sales, you might be left wondering how to avoid a drop in your email metrics as the excitement winds down.If this sounds familiar, you’re not alone. My employer, Yes Marketing, collected data from Q1 2018 and found that unsubscribe rates increased dramatically this time of year, and marketers struggle to keep subscribers active and engaged. Instead of getting lost in the crowd, it’s time to exercise that creative muscle and think outside the box.One of my favorite ways to get creative this time of year is by using unconventional themes — holidays and other events that occur outside of the typical holiday season — within email messages. Unconventional themes, from Tax Day to National Dog Day to a holiday unique to your brand (like your birthday), can help you add a little flavor to your subscribers’ inboxes.What are some examples of unco…

How To Effectively Use Social Media For Mobile App Marketing

The entire process of building a mobile app is a long and tiresome on-going journey that starts from the stage of R&D to the final phase of marketing the mobile application. Today, designing and developing an app is not that difficult anymore as more and more mobile app development companies are entering the industry.But the same cannot be said in the case of promoting an app or mobile app marketing. This is because app promotion requires to study the targeted market in-depth and construct a marketing strategy for the app accordingly. The mobile app marketing also comes in handy if you are looking you get traction on major play stores like the Apple App Store and Google Play Store.Along with this, app developers and app owners should also keep themselves up-to-date with the latest mobile app marketing trends and construct their plan accordingly. To get this point across more effectively, let’s start by covering the major segments related to mobile app marketing and the role of soc…

Eyelevel.ai launches contextual ad platform for chatbots

A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversational ads.Eyelevel.ai’s platform is compatible with Facebook Messenger, other messaging apps like Line and Telegram, SMS, mobile web and Android/iOS apps. In a typical use case, the user is interacting with a publisher’s chatbot, while Eyelevel keeps an eye out for key phrases in a given context.Like recommendations from the conversational app. If, for instance, a conversation with an Expedia chatbot turned to the need to get a pocket-sized umbrella for a trip to London, Eyelevel can bring up a slide carousel of umbrellas for sale online.The media options depend on the messaging app, said co-founder Ryan Begley in an interview, and range from still images to gif animations or video clips. A click on one of those takes the user to a purchase screen, generally within the ongoing conversation, so returning to the conversation is a matter …

7 ways to use dynamic content and multiply your conversions

Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes.So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it makes static content marketing obsolete.In this free guide, Sharpspring outlines seven simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way.Grab your copy to learn about:How top brands like Netflix and Amazon use dynamic content.The marketing automation features that enable you to deliver personalized experiences.Ways to personalize your emails, landing pages, forms, pop-ups and more using dynamic content.Visit Digital Marketing Depot to download “7 Easy Ways to Multiply Your Conversions.”The post 7 ways to use dynamic content and multiply your conversions appeared first on Marketing Land.

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