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Showing posts from February 28, 2019
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Amazon’s Project Zero launches to help brands fight counterfeiters

Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an invite-only program for Amazon sellers that will enable automated protections, a self-service removal tool and a product serialization process to help brands fight back against fake products.Automated Protections. Amazon’s new automated protections process is powered by machine learning technology that continuously scans product listings on the platform. Scanning more than five billion listings and product updates daily, Amazon report its automated service will proactively remove suspected counterfeit products.“We’ve been testing these automated protections with a number of brands, and on average, our automated protections proactively stop 100 times more suspected counterfeit products as compared to what we reactively remove based on reports from brands,” writes Amazon’s VP of customer trust and partner support Dharmesh Mehta.A self-service removal tool. With…

How To Find Email Address of Any Domain With Email Hunter in 1 Minute

Have you ever found yourself in a situation of trying to find the email address associated with any domain How painful is it to find the owner email address of a domain name? I usually do a lot of outreach and the primary factor is to find the email address of a website owner. You can […]How To Find Email Address of Any Domain With Email Hunter in 1 Minute is a post from ShoutMeLoud - Shouters Who Inspires

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Integrate lead generation solution now works with Facebook Lead Ads campaigns

Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system.Why you should careFor Facebook advertisers running Lead Ad campaigns, Integrate’s platform will automatically scrub lead data and deliver “complete, valid and globally compliant” leads to the advertiser’s marketing automation and CRM systems. It also offers analytics to measure how the leads perform.“This turnkey, automated process ensures non-marketable and duplicate leads never enter a database and provides sales and marketing teams with more high-quality leads,” writes Integrate.Microsoft, an early user of Integrate’s Facebook native connector, says the solution gives its team a layer of automation and intelligence that results in more valuable Facebook leads, and it also provides them with the ability to measure their impact down-funnel.“Social is a high-volume, high-velocity demand …

How to dominate Google News search in 2019

A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019. 2019 will be a hard fight against fake news as fake news outlets are increasing with time. Along with some social media platforms, Google is also responsible for the spreading of fake and misleading news. If you are running a clickbait rich site with a lot of crappy content, you may encounter Google’s punishment this year.Generally, Google looks at these five factors when ranking news articles:FreshnessDiversityRich textual contentOriginality of contentUser preferences for topics or publishersTo succeed in 2019 your news content should be original, authoritative, and should provide timely news information.Six important tips for news contentArticles’ headlines should be clear. Keep it in the H1 tag. Headlines should be a minimum of 10 characters, between two and 22 words.Use proper time and date. Show clear and visible time and date below the t…

Risk and Disadvantages of Using a Self-Signed Certificate

A person identifies himself with his own created stamp and sign- This is the same case goes with Self-Signed Certificate. Yes, this kind of certificate is generated by the owner to identify himself/herself. Instead of choosing trusted certificates issued by the CA (certificate authority), many organizations still prefer Self- Signed certificate that does not follow certain rules and regulation laid by the CA.Self-Signed Certificates are in Danger Zone of Browser AuthoritiesHowever,  Self-Signed certificates do lack of trust among browsers and at present, browser authorities show disinterest in such certificates. Whether you visit a website in Mozilla Firefox, Chrome, Safari, or any browser, Self-Signed certificates have no place in their trusted certificate list. So, if you want a perfect solution for your website security that your customer will also like, then there are trusted SSL certificates offered by many certificate authorities, for example, Comodo, RapidSSL, Thawte, GlobalSig…

Quora intros bulk ad creation, editing

Ready to scale up your Quora ads? Good timing, the company just added the ability to create and edit ads in bulk in Quora Ads Manager.How it works. Upload and download. The bulk ads editor has templates to download. You’ll create and edit ads in a CSV. file or in Excel.The bulk ads creator is available for text ads only at this time. You can edit text in existing image ads now, though.Why you should care. Quora has checked off a lot of boxes — conversion tracking, retargeting, new ad formats, etc., but nobody wants to spend time on tedious, repetitive tasks. Manually adding and editing a bunch of ads in a UI is a adds friction and can keep advertisers from fully investing. Bulk editing capabilities are key for any ad platform to increase advertiser adoption and budget flow. This could help attract more advertisers, and entice existing advertisers to further build out their campaigns.If you’re a current Quora advertiser, now’s a good time to download and spot check your current ads by …

IgnitionOne now uses AI to predict a display ad’s performance — before it runs

Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is the creative.It’s challenging to determine if this photo, or this design, or this script is more effective than another, since individuals have as many different reactions as they have to, say, one movie compared to another.Customer intelligence platform IgnitionOne is trying to remove some of that guesswork, releasing Wednesday a new capability that is designed to predict the performance of creative in a desktop or mobile ad, before the ad campaign is deployed.Static or animated. “With this feature,” said COO Christopher Hansen in a statement, “you can evaluate performance before an ad even runs.”An ad creative is uploaded to IgnitionOne’s Customer Intelligence Platform, which employs visual recognition algorithms to assess the creative’s characteristics. The creative can be a static display ad, or an animated gif.Hansen said in an interview that the visual recognition algorithm looks…

Facebook Showcase offers upfront ad buys against premium video content

Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships.Why you should careFacebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences.While the ad products that make up Showcase are not new, Facebook reported nearly 100 million U.S. viewers are watching In-Stream Reserve content on Watch, within their News Feed and on Pages each month based on Facebook’s internal data. The company also found, during the last three months, 43 percent of its U.S. viewers watching In-Stream Reserve eligible videos were 18 to 34-years old. This was a much bigger audience of younger viewers compared to Nielsen estimate’s that only 28 percent of the U.S. TV-viewing audience between August and October of last year were part of the same 18 to 34-year age group.First launched l…

How to get started with data-driven attribution in Google Analytics

Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned.While this is admirable in and of itself, it also goes against the very nature of Google Analytics. After all, the USP of the service is to customize reports according to your requirements. So why should attribution models be any different?What is attribution?Before we dive in any further, however, you must understand what we mean by attribution. In Google Analytics, the term attribution can mean lots of things, from giving credit for visiting the website to completing a particular activity, from a campaign to a kind of source. Attribution is mainly used for conversions and sessions.Data-driven attributionNow, attribution models can be of various kinds, but the one generating a lot of buzz lately is data-driven attribution. Rather than a traditional model, this algorithmically-generated model …

Verizon Media replaces Flurry Ads with new Verizon Ads SDK

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK.  The company says the new SDK has been designed to support “publisher SDK size and extensibility needs,” offering app developers a simplified way to access Verizon Media’s monetization opportunities.Why you should careThe new Verizon Ads SDK aims to streamline mobile monetization efforts for publishers. Built using a “pluggable architecture” framework, the company says app developers will no longer be forced to compromise between revenue and user experience because of the SDK size, integration costs or other factors. The SDK is available for both Android and iOS.“With the release of the Verizon Ads SDK, app developers and publishers will now have the modern tools they need to say ‘yes’ to both revenue and user experience,” reports Verizon Media in the announcement.Verizon Ads SDK will also integrate with IAB Tech Lab Open Measurement SDK, providing viewability measurement by third-party provi…