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Showing posts from March 4, 2019
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Compare 22 top customer data platform vendors

Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a customer data platform (CDP) can provide numerous benefits.MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software. This report answers the following questions:What features do CDPs provide?What trends are driving the adoption of CDPs?Does my company need a CDP?Also included in the report are profiles of 22 CDP vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.The post Compare 22 top custo…

Eight shortcuts to find long tail keywords (and how to use them)

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords.Imagine comets flying through the SEO solar system, if the most popular keywords make up the head of the comets (‘running shoes’, for example), each comet is trailed by a tail of more specific keywords like ‘long distance trail running shoes 2018’ and ‘best running shoes for flat feet’, that are useful in niche marketing.Strategically pursuing the right long tail keywords as part of your SEO strategy can deliver several advantages.As they have lower search volumes, they are usually much less competitive, making it easier for your brand to rank highly in search engine results.Also, the specificity of long tail keywords generally indicates that those web searchers are nearer to the action part of their customers’ journeys. As a result, these keywords ten…

Pinterest makes Shopping Ads self-serve, launches new Catalogs feature

Pinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The feature that allows brands to upload multiple product images, organize the products by category and turn the images into dynamic Product Pins. The company is also finally making Shopping Ads available via Ads Manager so advertisers can launch Shopping campaigns via the self-serve interface.Why you should careThese are significant steps for retail marketers to easily scale their presence on Pinterest. Shopping Ads rolled out of beta last March, but advertisers have had to apply to participate. Making them available to via Ads Manager brings Pinterest’s functionality in line with Google, Bing and Facebook’s product ad campaigns.The new Catalogs feature makes it possible for merchants to create a full product catalog on the site as long as they have claimed a domain on Pinterest. Catalogs can then be used to generate product Pins in bulk and organize the P…

What are marketers’ options for handling ad blockers?

Content is king but it doesn’t funnel money directly into your bank account (it takes time). Ads do.Every marketer, given their choice, could sell ads on their page if people would let them.Unfortunately, that choice is increasingly shifting to users through their use of ad blockers.A recent survey from Visual Objects outlined the three main reasons people use ad blockers:Limit interruptionsIncrease control over online experienceAvoid irrelevant adsMarketers need to take these reasons into accounts when considering how they plan to structure their site’s online advertising to respond to users who increasingly embrace ad blockers.Ad blockers are growing, putting pressure on marketersThe number of people using ad blockers is growing.Recent research illustrates the adoption of ad blockers among online users:40 percent of people had used an ad blocker in the past month, mostly on desktop (PageFair, 2017)Three-fourths of people engage in at least one form of regular ad blocking (Deloitte, …

Seven best tools to find influencers on social media

Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media.The internet simply made influencer marketing much more targeted and available even for smaller brands.Blogging and vlogging on social media allow influencers to find a loyal audience even in the most niche categories. Even if the product you market is not very exciting — say, power drills — you will always find a blog, a YouTube channel, or even a Pinterest profile dedicated to it.Whether you work in a social media marketing agency or an inner marketing department of a specific brand, at some point you will need to find influencers for your campaign. You can turn to a talent agency, however, it would be much more cost-efficient to use an influencer marketing tool. The only challenge is to choose the right one. This list will help you to do exactly that.Also read: Top social media trends for 20191. AwarioAwario…