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Showing posts from March 5, 2019

Retailers spent nearly 50% of mobile ad dollars in second half of 2018

Mobile ad spending share by advertising vertical in second-half of 2018, based on Smaato customer data. Retailers accounted for 49 percent of mobile ad spend share during the second half of 2018, according to a recent report from the mobile ad solution Smaato. Based on global publishers and advertisers on Smaato’s platform, the report looked at mobile ad trends across six industries: retail, media, automotive, healthcare and food and beverage.Retailers take the biggest piece of the pie. Among the six industries, retail advertisers’ share of mobile ad spend jumped from 35 percent during the first half of 2018 to 49 percent by the end of the year. Retail advertising’s mobile ad share was more than double that of the media industry which came in second with 23 percent share. (Media and retail advertisers did spend on mobile video in roughly equal measure.)Online retail marketplaces such as Amazon, Walmart were the biggest spenders in the retail category, accounting for 28 percent of all m…

Why mobile first design is the only 2019 strategy that will work

Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device.And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well on mobile devices. Square peg, meet round hole.Quite simply, it doesn’t make sense. Why would you create a website for a dying medium (cough, cough; desktop) and then try to force it to work for new technology? It doesn’t have to be this way.Why not, instead, create a website for the devices most people are using that will also work on a desktop?Google has made it clear that mobile-first is the way to go. It is time to leave the past behind because five billion mobile phone users have made it clear they aren’t going anywhere.Here is why designing for desktop first is a mistake, why responsive mobile design isn’t enough, and why mobile first is the only way to go in 2019.It is time to put …

Confirm the integrity of your data

Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest, intense competitive pressure, and lightening-speed product innovation, the sheer volume of data that must be analyzed and the decisions that must be made demand a more evolved approach to attribution and decision making. This need for speed has brought into bright focus a mandate for reliable, consistent and valid data, and the potential for challenges when there are errors.The attribution category has been evolving quickly over the past decade, and there are myriad options from which marketers can choose. Recent research conducted by Forrester suggests that leading marketers are adopting the newest and most advanced approach: Unified Measurement or Total Marketing Measurement models. This analysis combines the attributes of person-level measurement with the ability to measure traditional channels such as TV. Marketers who upgrade to and …

How To Keep Track of Your Online Time to Maximize Productivity

8760 Hours That’s the only time you will get in a year. Out of which, 2920 hours will be spent sleeping (considering avg. sleeping time as 8 hours). If you are like my friend, Veronica you would be sleeping 3640 hours every year on the bed as she loves hitting the snooze button. Now, let’s […]How To Keep Track of Your Online Time to Maximize Productivity is a post from ShoutMeLoud - Shouters Who Inspires

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MarTech Today research: Guide to picking an identity resolution platform

With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate effectively across numerous channels and devices is growing exponentially.That fact is highlighted in our new report, MarTech Today Research’s “Enterprise Identity Resolution Platforms: A Marketer’s Guide” (free, with registration required.)Why invest inidentity resolution? The top reason to consider an identity resolution platform, according to the report’s survey: development of audience insights for segmentation and targeting, followed by email personalization, offline-to-online targeting, location-based targeting, attribution, retargeting, and paid media personalization.U.S. companies spent $900 million last year on identity resolution platforms, Winterberry Group estimated. And that number is expected to hit $2.6 billion by 2022.  Enterprise identity resolution platfo…

RichRelevance adds deep learning so new products can get recommended

Many recommendation engines rely on patterns of consumer behavior — which are not very useful for new products that have no browsing or purchase histories.That’s the view of Carl Theobald, CEO of shopping personalization platform RichRelevance, which announced Monday enhancements that are designed to overcome this “cold start” problem on retailers’ sites.Understanding intent. The enhancements include the addition of deep learning algorithms to its AI engine, boosting its ability to glean insights from unstructured data like product descriptions, user reviews, partner data and user-generated content, in addition to shopper activity and related behavioral data.This means, Theobald said in an interview, that his company’s natural language processing (NLP) can also better understand the intent behind search terms used by consumers.These nuances from search and other unstructured data, he said, can include whether the consumer is looking for a “comfort fit” type of clothing, or is interest…