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Showing posts from March 8, 2019
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Marketing analytics buyer’s guide for 2019

Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive advantage.This carefully curated shortlist of solutions has delivered significant business value for Fortune 1000 organizations.All nine solutions are tried, tested, and proven to help marketers deliver positive results against their very tangible business goals.Visit Digital Marketing Depot to download “The Marketing Analytics Buyer’s Guide 2019.”The post Marketing analytics buyer’s guide for 2019 appeared first on Marketing Land.

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The new age of ‘customer’ data

The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said goodbye to a handful of platforms and brands in 2018 (R.I.P. LittleThings, Go90s, Rocketfuel), the next big thing may be what keeps us all not only chugging along, but successful. For my big bet, I think the smart money is on an evolution of 2018’s darling, the customer data platform (CDP).A 2018 survey by The Relevancy Group found more than 80 percent of firms had already engaged a CDP vendor or planned to. The Interactive Advertising Bureau (IAB) and Winterberry Group estimated U.S. marketers spent close to $5 billion on data management and integration products in 2018, further evidence of the market’s continued emergence.However, leading analysts noted that 2018’s customer-data fever was limited in scope. CDPs, like data management platforms (DMPs) and demand side platforms (DSPs) before them, have a narrow focus on a specific subgroup. For CDPs, it’s …

Eight social media trends that will make 2019

If there’s one thing that is constant about social media, it’s change.So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world is.This makes predicting trends for a year ahead quite difficult. However, there are tendencies that stick around and affect the industry in a major way for a long time. For example, influencer marketing has been winning the hearts of social media marketers and the pockets of consumers for a couple of years now, and the ephemeral content, even though it has been around for a while, got a significant boost with Instagram’s investments put into the Stories feature.Considering these points, I present to you the eight social media trends of 2019. These are the tendencies that take their roots in the current cultural zeitgeist, technological development, and social platforms’ respective strategies, and are expected …

A quick guide to SEO in 2019

Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients.With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search intent within each industry).Moreover, I have to think ahead.In 2018, most of the big changes came from Google’s search ranking algorithm updates, its growing emphasis on structured data, and tweaks in the Google search console.But there’s also a shift in focus from what sites owners wanted to what users need.The rollout of mobile-first indexing demonstrates Google’s response to the impact of technology on human behavior.As people spend more time with their mobile devices, it’s only natural to pay more attention to content that’s optimized to be dynamic and mobile-friendly.Google’s speakable markup typifies both the company’s plans for search and the AI-is-the-future mantra. The gr…

U.S. podcast audiences keep growing, 62 million listening weekly

For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put another way, 144 million people, or 20 million more people than just a year ago, have listened to a podcast.Frequency is on the rise, too. An estimated 90 million, or nearly one-third (32 percent) listen monthly, up from 26 percent.And 22 percent are weekly listeners, up from 17 percent. That’s an estimated 62 million weekly U.S. podcast listeners. The numbers come from Edison Research and Triton Digital’s latest Infinite Dial survey.Who’s listening? Numbers are increasing among men and women, but men are more likely to be listeners with 36 percent of male respondents saying they listen to podcasts monthly, compared to 29 percent of women.Podcasts are reaching roughly 40 percent of people age 12 to 24 and 25 to 54.  While listening among those 55 and older is up from 13 percent last year, just 17 percent of this older demographic are monthly podcast liste…