Skip to main content

Posts

Showing posts from March 14, 2019
Instapage

Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms.That’s about a million fewer ads than it removed in 2017. However, the ad giant said the number of advertiser accounts it terminated last year nearly doubled from the previous year to nearly one million.Sectors targeted for clean up. For-profit bail bond services, addiction treatment services, third-party tech support, ticket resellers, cryptocurrency and some local services such as garage door repair topped the list of sectors Google focused on in 2018.It banned bail bond ads effective July 2018 and restricted ads for addiction treatment services to those certified by LegitScript (after suspending them in 2017). Thirty-one new policies went on the books to address abuses by the other industries listed.On the publisher front. Some 734,000 publisher and app developers were removed from its ad network, and ads were removed entirely from nearl…

Google launching Policy manager in Google Ads

Google Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions, Google will release a new Policy manager in the Google Ads interface in April.Why you should careThe new dashboard will show any policy-related issues affecting your ads, keywords or ad extensions. You’ll be able to view and manage disapprovals across your account.You can currently get more details about why an ad got disapproved by hovering over it. Google said, this year, it will continue to add details about why ads were disapproved.More on the newsGoogle said it will add features to the Policy manager, including recommendations for fixing violations, a historical record of your appeals and certifications associated with your account.Appeals are getting a bit easier, too. You’ll be able to click on a “resubmit” link from the Disapproval notice in an ad and choose the “Dispute decision” option from a pop up. You’ll then be able to track the appeal’s sta…

5 Steps for Competing with Digital Goliaths

Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths.But David ultimately defeated Goliath, and smaller brands today can still stand with these giants. The key is to leverage the competitive tools available to identify and create your own market advantages.Join our industry experts as they provide five steps to compete with these digital goliaths and build innovative, successful online brands. Attend this webinar and learn how to:Use keyword testing to identify opportunities to win market share.Police competitive brand bidding to reduce CPCs and protect branded keyword value.Utilize competitive intelligence to map out and monitor new online markets.Build a strategy against your sector’s Goliath.Register today for “5 Steps for Competing with Digital Goliaths,” produced by Digital Marketing Depot and sponso…

Brands lose consumer trust over ad trickery

We all fell for it at first. We’d search for something online, and the combination of an intriguing headline and a provocative photo, down there in the margins, would catch our eye. So, we’d click the link to find out more. But instead of the interesting content we expected, we’d wind up with either fake news (surrounded by shady ads) or a clumsy product pitch. (Oh, and that provocative photo they used to lure us into the tent? That was nowhere to be found once we clicked through.)Clickbait and switchLike most people, I wised up to clickbait fast. And I wanted nothing to do with any brand that was associated with it. The reason was simple: from a consumer’s perspective, any good relationship with a brand is built on trust. But it’s hard to trust a brand that starts a relationship by tricking you.Smoke and mirrorsFortunately, most of us have also had the opposite experience. We’re searching for a product or service. We Google a basic description of that product or service, and the firs…

Common technical SEO issues and fixes for aggregators and finance brands

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising.Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is championing the online market?In an investigation, we carried out we found brands such as MoneySuperMarket and MoneySavingExpert are the kings of the organic market.It’s hard to remember a world without comparison sites. It turns out that comparison websites have been around for quite some time. In fact, some of the most popular aggregator domain names have been available since 1999.Yes 1999, two years after Google launched.Think back to 1999 and how SEO has adapted. Now think about what websites have had to consider, keeping up with high customer demands, new functionality, site migrations, introduction to JavaScript, site speed, the list is endless.The lifesp…

27 challenges solved for $0. Attend MarTech next month in San Jose!

Creating a data-first culture. Choosing the right marketing technology. Using AI for segmentation, personalization, and optimization.These are just a few of the challenges being addressed at The MarTech Conference. Check out all 27 presentation topics below and get your free Expo+ pass today.Bonus! You’ll also get a Session Sampler pass to attend your choice of one main conference session or keynote*. See the complete agenda.Have any questions? Shoot our team an email at registration@martechconf.com.See you in San Jose!*Sorry, mealtime presentations are not included.The post 27 challenges solved for $0. Attend MarTech next month in San Jose! appeared first on Marketing Land.

via Marketing Land

WW employs Alexa, Google Home to help customers stick with their diet plans

Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed dieting.The company launched an Alexa skill and a Google Home Action that are integrated with the wellness program’s software applications to enable customers to follow their diet plans, via their smart speakers.Easier management. WW wants to “meet members where they are,” said WW VP of Product Management Nic Chiktani. Voice management is part of WW’s brand and digital transformation, he said, and it builds on the company’s research indicating that, as one might expect, the easier it is to follow a diet, the more likely members will do so.Previously, he said, WW launched a Google Home Action, but it wasn’t integrated with WW’s new Wellow food and weight tracking application or with a custom search and discovery API from French startup Algolia. Wellow, which handles natural language queries, also syncs with a member’s daily record, available through …

Marketers say they’ll adapt to a changing Facebook

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six  principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage.
“People increasingly also want to connect privately in the digital equivalent of the living room. As I think about the future of the internet, I believe a privacy-focused communications platform will become even more important than today’s open platforms,” wrote Zuckerberg.After a long history of user privacy and data security blunders, a more secure, privacy-focused platform may benefit users, but what does it mean for the advertisers that keep Facebook’s lights on? We asked industry professionals what they thought about Zuckerberg’s privacy manifesto. Most agreed transitioning to a more private platform is a go…

TV ad platforms have some catching up to do

Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more than all social media activity combined.Since leading media platforms operating at the scale and complexity of full economies (compare Comcast’s revenue to Guatemala’s GDP), it’s worth examining the TV advertising business through the lens of macroeconomic growth models, which economists use to understand why nations are rich or poor.The most famous growth model, the Solow model, named after Nobel Prize-winning economist Robert Solow, says that an economy’s output is determined by a combination of its population size, education level, the stock of physical capital and quality of ideas.One of the model’s lessons is, while population growth and capital investment do help economies grow, only ideas and higher education levels will sustainably drive wealth creation and improved living standards. And, since it’s easier to co…

Using Python to recover SEO site traffic (Part two)

Automating the process of narrowing down site traffic issues with Python gives you the opportunity to help your clients recover fast.This is the second part of a three-part series. In part one, I introduced our approach to nail down the pages losing traffic. We call it the “winners vs losers” analysis. If you have a big site, reviewing individual pages losing traffic as we did on part one might not give you a good sense of what the problem is. So, in part two we will create manual page groups using regular expressions. If you stick around to read part three, I will show you how to group pages automatically using machine learning.You can find the code used in part one, two and three in this Google Colab notebook. Let’s walk over part two and learn some Python.Incorporating redirectsAs the site our analyzing moved from one platform to another, the URLs changed, and a decent number of redirects were put in place. In order to track winners and losers more accurately, we want to follow the…