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Showing posts from March 16, 2019
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Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects

In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing.This has also created opportunities for smart marketers, keen to use everyday tools such as Google Sheets or Excel to automate time-consuming tasks such as redirect mapping.Thanks to the contribution of Liam White, an SEO colleague of mine always keen on improving efficiency through automation, I started testing and experimenting with the clever Fuzzy Lookup add-in for Excel.The tool, which allows fuzzy matching of pretty much any set of data, represents a flexible solution for cutting down manual redirects for 404 not-found pages and website migrations.In this post, we’ll go over the setup instructions and hands-on applications to make the most of the Excel Fuzzy Lookup for SEO.1. Setting up Excel Fuzzy LookupGetting started with Fuzzy Lookup couldn’t be easier — just visit the Fuzzy Lookup download page and install the add-in onto yo…