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Showing posts from March 19, 2019
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Five proven content formats to maximize link acquisition with digital PR

When it comes to link building using digital PR, it’s important that you start with the story.A great story can be told in many different ways. However, you’ll struggle to gain traction when there’s either a lack of it or a poor story regardless of what format you choose.That means, almost ignoring the end format of your asset (infographic, interactive, and the others) until you’ve got a solid concept with strong headlines.That said, there’s a lot to be said for spending the time to let yourself be inspired and to understand which formats are working for other brands.Here, I’ll showcase five proven formats which help maximize link acquisition in a digital PR campaign, placing a focus upon specific campaign types as opposed to simply the visual delivery.I’ll look at why each format is often successful at earning links and share campaign examples (to note; these aren’t all campaigns which I’ve been involved in, but ones which I love and have been inspired myself by).(To note: All linkin…

New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide

Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels and devices – has become critical to marketing success. US consumers are projected to own up to 13 connected or networked devices by 2021, according to Cisco’s annual Visual Networking Index. As consumer adoption of connected speakers, home management solutions, smart TVs and wearables continues to skyrocket, that figure is expected to climb even higher.Martech Today’s all new “Enterprise Identity Resolution Platforms: A Marketer’s Guide” examines the market for Identity Resolution tools and what you should expect when implementing this software into your business.This 42-page report includes profiles of 12 leading Identity Resolution vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.If you are considering licensing a Identity Resolution Platform, this report will help you in the decision pro…

Four visual design cues ecommerce marketers should use in 2019

Digital campaigns are all about visuals in today’s digital world.According to Deposit Photos on visual trends in 2019,“To get users to pay attention, visual content across platforms has to have an edge. Brave, bold and sometimes daring choices of visuals are becoming prominent for a reason.”Social Media Examiner’s 2018 Industry Report shows that 80 percent of marketers use visual assets in their content marketing. And 11 percent more B2C marketers than B2B marketers attest that visual content is the more important type of content today.Retail marketing without visual content can be boring, unattractive, and will yield low ROI. Visual cues will, however, help direct attention while portraying a message with visual methods of communication, including videos, photos, infographics, memes, and comics.Using the appropriate visual cues on landing pages will help direct attention and engagement to the intended CTA and if they will get any value from it. You could use bright banners, exclamati…

Instagram debuts in-app checkout for e-commerce brands

Instagram is rolling out an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app. The limited launch has been extended to 23 brands, including Adidas, Burberry, Dior and MAC Cosmetics. The company said it will be making the feature available to more brands over the coming months.Why you should careInstagram has been committed for some time now to making its platform more e-commerce friendly. With the launch of an in-app checkout feature, the app is closing the loop on its e-commerce ambitions — making it possible for advertisers to dramatically shorten the journey from product discovery to purchase.The new checkout feature displays a “Checkout on Instagram” button whenever a user clicks on a product tag within an image. Once the user saves their purchasing information within Instagram, they will be able to buy products via the checkout button directly in Instagram and manage their orders in the app.“The new …

Content may be king, but context is queen

“Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement Conference, after he took the audience through a whirlwind tour of the changes in the ecosystem over the past year. He was doubling down on the oft-made claim that content is king with a purposeful grammatical error.Of course, we have all heard about the importance of quality content in the fight for viewers and the claim to the crown has become almost standard industry doctrine. One needs to look no further than the cult following of Game of Thrones, Breaking Bad, This is Us, and The Handmaid’s Tale to understand the impact of quality on a network or streaming service.While from the main stage, the content is king claim resonated, it was made to sound hollow as the conference unfolded over the next two and half days as session after session of media and research executives laid out their challenges and strategies to capture eyeballs today. Two inte…

Quickly & efficiently evaluate 100+ martech solutions

Attend MarTech® with a FREE Expo+ pass to demo 100+ marketing technology solutions in one place. Skim for an hour, come for a day, or invest two days combing through everything our Expo Hall has to offer. You won’t get this volume or variety of vendors anywhere else.Get your free Expo+ pass now! Don’t wait — on-site prices cost $119. Or upgrade to an All Access pass to unlock the complete MarTech experience – all sessions, keynotes, networking, amenities, and more.See you in San Jose!The post Quickly & efficiently evaluate 100+ martech solutions appeared first on Marketing Land.

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How to find a PPC management solution for your business

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising.And that one person, or team, may have other responsibilities that cut into that PPC management time. As the business grows, keeping up with all the work that goes into a well-managed PPC account (or multiple accounts) can be difficult. So it may be necessary to outsource some, or all, of this workload.The challenge now is to find the right PPC software or management company. The purpose of this article will be to help you identify the needs of your business and what to look for in companies or software that best fits those needs.Identify your business needsThere are many options available to small businesses for PPC advertising management including tools and specialized software, all the way to full-service PPC management agencies. The decision to go with one over the other depends on three things:The amount of control you want to retainThe time you have to …

Teikametrics adds hourly bidding optimization for Amazon advertising

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday.Why you should careThe company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make adjustments when needed.  “Amazon is continually providing more and more access to data and API opportunities, along with more ad units,” said Alasdair McLean-Foreman, CEO of Teikametrics, by phone Monday.Teikametrics refers to Flywheel as a retail optimization platform (ROP). “We consider this a new category,” said McLean-Foreman. It’s a different use case, said McLean-Foreman, because the transactions from ad engagements happen right on Amazon, unlike ads on Google or Facebook. The platform using machine learning to optimize pricing, operation and inventory performance for Amazon advertisers.“We can see the …