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Showing posts from March 25, 2019

B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers.In this report you will learn:Who the leading players are in marketing automation platforms.What you should look for in a marketing automation solution.What trends are driving the adoption of marketing automation platforms.Also included in the report are profiles of the 14 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making proce…

Are your A/B tests just junk science?

In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms – precision, measurement, data; we hire young professionals with bachelor of science degrees in marketing; we teach our teams to test their hypotheses with structured experiments.Yet, most marketers have no idea that the sciences are facing a methodological reckoning, as it has come to light in recent years that many published results – even in respected, peer-reviewed journals – fail to replicate when the original experiments are reproduced. This phenomenon, known as the “Replication Crisis,” is far from a niche phenomenon. Recent reports suggest that the majority of psychology studies fail to replicate, and certainly many marketers are beginning to feel that, for all the “successful” A/B tests they’ve run, high-level business metrics haven’t much improved.How could this happen? And what can marketers learn from it? Here are six key points to keep …