Skip to main content

Posts

Showing posts from March 26, 2019
Instapage

McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences

In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic Yield, whose technology it will use to personalize digital customer touchpoints by time of day, weather, current restaurant traffic and trending menu items. The customized content will eventually appear on drive-through displays, on in-store ordering kiosks and in the McDonald’s mobile app.Though terms of the deal weren’t released, the Wall Street Journal reported it was valued at “$300 million plus,” and said it was the quick-service restaurant’s biggest acquisition in two decades.McDonald’s CEO Steve Easterbrook poses in front of a digital menu. “Technology is a critical element of our velocity growth plan, enhancing the experience for our customers by providing greater convenience on their terms,” Steve Easterbrook, president and CEO of McDonald’s, said in a statement. “With this acquisition, we’re expanding both our ability to increase the role tech…

Dynamic AMP for Email is rolling out in Gmail now

OYO Rooms uses AMP for Email to let users browse and see hotel and rental details right from the email. Remember when Google teased the AMP for Email spec a little more than a year ago? Well, it’s finally here. Email marketers can create dynamic and interactive email experiences more akin to web experiences than static email.Why you should careDynamic email has the promise of transforming the way email marketers think about how they present content to users.Some of the big benefits of AMP email (or dynamic emails) include the ability to keep content up to date in real-time, enable users to interact with content, engage and accomplish tasks without having to leave the email message. As of Tuesday, Gmail support for AMP for Email is rolling out, but other email providers, including Yahoo, Outlook and Mail.Ru, will also support dynamic emails.Businesses that have been testing dynamic emails during the beta period include Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, …

Who will you meet at MarTech?

Leading companies from around the globe send their senior-level marketers to MarTech® for an unparalleled learning and networking experience.Join us April 3-5 (next week!) in San Jose for the chance to connect with like-minded marketers from brands including……with job titles like…Digital Operations ManagerDirector of Marketing TechnologyDirector of Product Management Marketing TechnologyDirector of CRM Technology and OperationsPrincipal Digital StrategistSenior Marketing Automation ManagerSenior Manager of CRM AnalyticsSenior Marketing Operations Manager…and many more!You’ll meet people who tackle the same marketing challenges you face every day: finding experienced talent, selecting the right marketing technology, delivering ROI, and everything in between.The connections you make at MarTech can help evolve your organization and shape your career.Register NOW & enjoy up to $300 off on-site ratesPick your ideal pass…All Access: Unlock the full program: all conference sessions and n…

Google News Initiative’s Realtime Content Insights for publishers now live

The Google News Initiative is a year-old set of efforts intended to help evolve publishers’ digital business models, support news organizations through technology and strengthen online journalism. The initiative released four new tools Monday to help online publishers understand and segment their audiences with a subscription strategy in mind. Two of the tools are widely available; the other two are in closed beta to a select few publishers.Realtime Content Insights. Available to any publisher that uses Google Analytics (GA), RCI offers a more robust version of the real-time data in GA. It shows the top articles in realtime and past 30 minutes, realtime readers by geography and referal source.RCI also has a tab that offers “Trends in Your Region” insights to show trending topics using data from Google Trends and Twitter. Publishers can use this information to gauge reader interests, analyze article placement, improve user experience and optimize headlines.Google Realtime Content Insig…

How TikTok and Spotify could win through location-based marketing

TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok is testing sponsored ads that direct users to advertiser’s websites. This development is not surprising because TikTok has already been doing this kind of advertising in China, where the app is known as Douyin. As TikTok seeks to grow, I think it’s worth considering whether location-based services could be part of the company’s future – a path that streaming app Spotify is exploring already.About TikTokTikTok has an interesting history worth noting here. The app, owned by ByteDance, was founded first as Douyin in 2016 before launching in the United States as TikTok in 2017 and merging with popular video creation app Musical.ly. The app offers users – mostly Gen Z and millennials – a platform to create short videos of themselves lip-syncing to different songs. But it’s not just the songs t…

What marketers need to understand about fines under the new California Privacy Act

It did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this, marketers need to take note about what’s happening with changes in data protection right now.It was only a few months after Europe adopted the General Data Protection Regulation in March 2018, that California Governor Jerry Brown approved Assembly Bill 375, commonly referred to as the California Consumer Privacy Act.These two jurisdictions are more than 5,600 miles apart, but their views on consumer privacy happen to be very similar.In early February 2019, many GDPR skeptics in the United States started seeing messages in their email inboxes about privacy policy updates. Since such notifications tend to be routinely ignored, there is a chance that your average citizen is still unaware of the GDPR reach beyond the EU.The reason brands suddenly revised their privacy policies earlier this year can be traced to a massive fined imposed upon an American inter…

10 on-page SEO essentials: Crafting the perfect piece of content

You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user.Gone are the days of plugging in keyword phrases into your blog posts to get the density just right and building landing page after landing page targeted at keyword variations like, “automobiles for sale”, “cars for sale” and “trucks for sale”.Since the introduction of RankBrain, the machine-learning component of Google’s Core Algorithm, in late 2015, Google has moved farther away from a simple question and answer engine and has become a truly intelligent source of information matching the user’s intent — not just the user’s query.Crafting compelling content is tough, especially in such a competitive landscape. How can you avoid vomiting up a 1,500-word blog post that will meet the deadline but fall very short of the user’s expec…

Apple’s big service launches hold few opportunities for marketers

Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big event Monday didn’t disappoint when it came to glitz, glamour or even new offerings, services like Apple News+, Apple Card, Apple Arcade and Apple TV+ will be largely, if not wholly, ad-free. Marketers looking for new distribution and subscription revenue for their magazines, games or video content may have come away pleased, however.Privacy reigns. Mostly, though, the announcements were marketer-unfriendly, with the biggest spates of applause coming for privacy-focused (and data-stingy) lines like when CEO Tim Cook explained the mechanism behind the personalization of Apple News and Apple News+ — the company’s new $9.99/month subscription offering that bundles content from around 300 magazines, three newspapers and a few web publishers.“Sometimes people ask us how we recommend the best articles for you without compromising your privacy. The answer is …