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Showing posts from March 27, 2019
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Eight tips to get the most from your Facebook business page in 2019

Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion.This means more than 20% of the world’s population is active on Facebook every month.Can you guess how many Facebook pages exist? 50 million? 60? 70?Not correct.As of May 2018, there were more than 80 million Facebook business pages.And we as marketers have to try to be more unique than the other 79,999,999 marketers. Yeah, probably that sounds something impossible. Well, instead of being different, let’s try to give the best value we can to our audience.Eight effective tips to help you as a marketer to get the most from your Facebook business page for 20191. Get rid of promotional content and make more educational, fun contentWhen people start complaining that their page posts are not getting enough engagement, I just take my phone, search their business name on Facebook and start analyzing their latest posts.Post number 1: PromotionalPost number 2: PromotionalPost number 3: Promotiona…

The secret formula for determining a marketing budget

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working?Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective from SharpSpring, he shares two simple equations that can take a lot of the guesswork out of the budgeting process. Get it now to learn:How to use these equations for your own marketing efforts.Why it’s important to factor in more than just expenditures.How much you should be spending to ensure steady growth.Visit Digital Marketing Depot to download “The Secret Formula for a Marketing Budget.”The post The secret formula for determining a marketing budget appeared first on Marketing Land.

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Reddit US ad revenues could top $100M this year amid added focus on ad products

Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native promoted posts in its mobile apps, native autoplay video ads, calls to action in adsperformance-based ad units and app install ads. Now, new figures from eMarketer indicate the efforts are paying off, with the site expected to bring in $119 million in ad revenues in 2019, up from $77 million in 2018. That number is expected to double by 2021, when the research firm predicts Reddit will take in $262 million in ad revenue.“Reddit’s users are tech-savvy and highly engaged, making them attractive to advertisers,” said eMarketer forecasting director Monica Peart. “A large portion are unique users, meaning they don’t use other social platforms. That means advertisers have the potential to reach new audiences in a highly targeted way.”User numbers rising steadily. In addition to benefiting from the retooling of its ad ecosystem, Reddit is gaining from its majo…

Taking a page from politics: Local communities at scale

Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores pushed out local shops and national advertising campaigns became the default over local. But this trend is changing. Now more than ever, local communities are thriving. The desire to connect with people, no matter their geography, shaped the digital landscape. Now, that desire for human connection is swinging back towards the familiar: the community and the local.Local has become a more dominant focus for brands as well. Search, for example, is fueled by local-driven queries, with local advertisers serving as the primary driver of Google’s revenues last year. This is a fundamental shift away from traditional mass marketing, as well as an important step towards hyper-personalization. Local marketing is its unique beast – what works in Jensen Beach, Florida, will not resonate with audiences in Billings, Montana.For many brands, local marketin…

Here are 6 ways to build a customer-centric and data-driven culture

As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics and marketing methods to personalize and improve customer experiences at scale and in real time. And yet, transforming brand and product experiences to increase Customer Lifetime Value takes more than just a commitment to data and statistics.CMOs today are being asked to drive sales and revenue growth, improve CX and marketing effectiveness through data analytics, all while also leading brand, product and customer marketing. Creating meaningful impact and growth across these areas starts with defining your brand strategy from the outside-in.With that overview in mind, here are six steps companies can take to improve CLV and create a more customer-centric and data-driven culture:1. Build an outside-in, CLV-focused strategyToday’s most successful brands embrace the fact that every c…

Social media: How does it affect SEO?

Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results?Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on Google often also has a lot of shares, retweets, and likes.Most experts agree, though, that rankings aren’t directly affected by social signals. (And that’s what ex-Googler Matt Cutts said on the subject a few years ago, too.)Google+, which once included the promising Authorship markup, is soon going to be shut down.So what’s going on? Why do posts that get shared a lot also tend to be posts that rank more highly?Social media and SEO: Correlation, not causationWhile social media shares might be correlated with better rankings, that doesn’t mean that the social media shares cause better rankings.A piece of your content could get shared thousands of times on Twitte…

Spotify acquires Parcast storytelling podcast studio

Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the transaction were not disclosed.“The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer.Parcast runs 18 high-quality scripted, story-driven podcast series including Serial Killers, Unsolved Murders, Cults and Conspiracy Theories and the studio’s first fiction series, Mind’s Eye. These genres are particularly appealing to women, according to Spotify. Over seventy-five percent of the Parcast audience is female.“In three years, we have created a production house that has grown exponentially and hit a chord with mystery and true-crime fans, especially women, across all 50 states and around the world,” said Ostroff.Parcast will continue to develop its own stories. In addition to the podcast series Parcast currently runs,…