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Showing posts from March 28, 2019

Debunked: Nine link building myths you should ignore in 2019

Almost anyone running a B2B or B2C business knows that Google and other search engines like quality links, and could consider them as one of the top ranking factors.So, if you want your website to rank higher than your competition on search engines, a proper link building strategy is not debatable.However, if you’re going to implement link building in your 2019 digital marketing strategy, you have to do it the right way.Search engines shroud their algorithms in secrecy, so the SEO and link building industry is flooded with many myths that will never get you results but can get you into a lot of trouble.To avoid investing resources into wasted link building efforts, pay attention to these nine link building myths that won’t get you anywhere in 2019.1. Guest posting is deadThis myth started to get really popular in 2014 when Google’s Matt Cutt said,“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s …

Amazon advertising: Here’s how you can refine your strategy

Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has seen in the last decade. But very few people have fully comprehended Amazon’s maniacal focus on chasing profitability in the last few quarters. To boost profitability, Amazon is steadily shifting its model from a retailer to a marketplace. For the first time in its history, over 50 percent of all sales on Amazon were driven by more profitable third-party sales, where Amazon takes a healthy cut. Also, to boost its bottom line, Amazon aggressively CRAPs out SKUs (CRAP is an endearing Amazon acronym for Cannot Realize Any Profit, where Amazon’s algorithms suppress and kick out unprofitable SKUs from its platform.)But Amazon’s advertising division has so far flown under the radar. For the first time in its history, Facebook publicly acknowledged Amazon as a direct competitor in the advertising world in its last earnings call, and it has go…

YouTube SEO: How To Rank Videos on YouTube (Optimize & Rank higher)

Want to know how to rank videos on YouTube? Read on to learn everything about YouTube SEO? We all know YouTube is the second largest search engine on the planet after Google. It generates an estimated 92 billion page views each month which also provides colossal traffic to different websites and blogs. It is a […]YouTube SEO: How To Rank Videos on YouTube (Optimize & Rank higher) is a post from ShoutMeLoud - Shouters Who Inspires

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Opting out: A guide to letting go of email subscribers the right way

Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer for many brands. However, as inboxes fill up, email fatigue can set in and members of your audience may wish to unsubscribe.No marketer wants to see the email list they worked so hard to build shrink, but mishandling the unsubscribe process can have dire consequences on your brand’s reputation and bottom line.What’s at stake?For starters, your company could be fined (up to $41,484 per violation), as outlined in the Federal Trade Commission’s (FTC)CAN-SPAM Actcompliance guide.
The CAN-SPAM Act in a nutshell.Keep in mind that the CAN-SPAM law doesn’t just apply to bulk emails, it also includes “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” It stipulates that you must:Use accurate header information and subject lines. This means the “From,” “To,” “Reply-to,” routi…