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Showing posts from April 2, 2019
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Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon.Meanwhile, only 17 percent of the online shoppers said the primary reason they visited a brand’s website for the first time was to make a purchase. For most, the primary reason they visited a brand website was to search for a product or compare prices between brands.The “Reimagining Commerce” report surveyed more than 4,500 global online shoppers to gather online retail insights, including where consumers began their search for products, the online services they want most in an e-commerce site, the role social plays in online shopping, and more.Where the online shopping journey begins. It doesn’t matter if an online shopper already has a product in mind or if they are simply browsing for inspi…

Pump up the power of your display ads

As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers have grown increasingly fatigued with irrelevant and intrusive banner and popup ads, diminishing ad impact and ROI.So how do you boost the power of display ads? By combining native formats, audience targeting and artificial intelligence, display ads can become an effective tool for amplifying your brand and achieving conversions, especially when combined with search campaigns. I’ve outlined some tips and insights to help you optimize your display advertising.Blend in with native formatsOne of the best ways to boost the impact of your display ads (and avoid reader blindness to banner ads) is to use native digital displays. Native ads appeal to readers because they blend into the core user experience by matching the look and feel of display ads to the media in which they appear – such as in social media or as recommended content on a web page. Readers…

Unstoppable trends every B2B marketer must embrace to drive growth

Global economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams – growth is the clear charter. In boardrooms and conference rooms, teams are looking for growth levers that unlock revenue, market share and profit.Right on cue with this mindset, I’ve moved from a CMO position into a new role as Chief Growth Officer (CGO). This shift has forced me to step back, understand what growth means to companies and, most importantly, how to capitalize.A sweeping redefinition of growth is underway and it’s shaking up we way we market, sell and service our solutions. Growth can come in all flavors, such as new accounts, existing accounts, new markets, new product lines, market share and mergers and acquisitions. So, what are the prevailing trends and drivers of growth? And how do we change up our strategies and tactics to contribute to this mandate? Here are critical trends B2B marketers must master and navigate to solidify t…

Google Dataset Search: How you can use it for SEO

Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs, tables, and others) in a more efficient manner than the one which is currently offered by Google Search.The service promises to enable easy access to the internet’s treasure trove of data. As Google’s Natasha Noy says,“Scientists, data journalists, data geeks, or anyone else can find the data required for their work and their stories, or simply to satisfy their intellectual curiosity.”For SEOs, it certainly has potential as a new research tool for creating our own informative, trustworthy, and useful content. But what of its prospects as a place to be visible, or as a ranking signal itself?Google Dataset Search: As a research toolAs a writer who has been using Google to search for data since about a decade, I’d agree that finding hard statistics on search engines is not always massively straightforward.Often, data which isn’t t…

Build Brand Authenticity Using Customer Generated Content

Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or break a potential sale.How can you harness the power of this customer generated content to build trust and capture the final sale?Join our experts as we explore how brands can better leverage customer generated content to deliver the word-of-mouth, personalized messaging that inspires people to buy. Register today for “Build Brand Authenticity Using Customer Generated Content,” produced by Digital Marketing Depot and sponsored by Bazaarvoice.The post Build Brand Authenticity Using Customer Generated Content appeared first on Marketing Land.

via Marketing Land

Vimeo bulks up its stock video inventory, giving video marketers access to more footage

Vimeo has added 1,000 video clips to its Stock inventory, expanding the number of available videos paid members can use. The newly added footage is worth more than $60,000 of stock video clips, according to the company.Why you should careVimeo’s Stock video library offers marketers without access to big video budgets the ability to produce high quality marketing videos at a portion of the cost it takes to create original video.“Weird glitchy transitions? Check. CGI sci-fi landscapes? Yes. Anonymous crowds of commuters slogging through the streets? Yup. Moody establishing shots of New York City? Sure. Blissful aerials gliding above lush green forests or sprawling across Los Angeles? But of course,” writes Vimeo’s director of creative programs and events Derrick Rhodes, describing the types of video clips available in Vimeo’s stock inventory.The video platform has grown its stock library to include more than a million clips since making the stock footage available last September. Vimeo …

Visual content creation tools for stunning social media campaigns

Hubspot found that 80% of marketing professionals lean on visual content in their social media marketing.It makes enormous good sense to assert that social media marketing is moving towards a direction where image and video content shall play pivotal roles.Traditionally, content marketing has performed three roles:Factually accurate content informs usersStand-out content reminds themVisual content convinces themThere are statistics that provide mounting evidence to the vitality of leveraging a visual content marketing strategy.Key insights on the changing face of visual content marketingWith more than 2.5 billion camera phones in use, visual content creation is more accessible, affordable, and available to users than ever before.Cisco found that by the year 2021, 82% of all IP traffic shall consist of video.Image content enables brands to gain more traction in the market by increasing subscription users up to 329%.Hootsuite found that a single piece of visual content has the same effe…

Why brands need to take ASMR more seriously

Slime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views last year. Big box retailers are reporting glue shortages across the country.Crafting brands are getting into the game, sponsoring content and making last minute products like sparkly glue to jump on the trend. That’s great. But, more brands need to look more deeply at trends like slime and its cousin ASMR (autonomous sensory meridian response). Both offer an opportunity for brands to connect to consumers in entirely new ways, on video and in real life.Are you taking ASMR seriously?Visually stimulating slime videos are a part of a growing category of wildly popular videos that are being labeled ASMR. These videos offer little controversy and provide consumers with a calming time-out from real life. A small set of brands like IKEA and Dove created viral ASMR videos already. Michelob went so far as to create an ASMR Superbowl commercial.These one-off commercials ar…