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Showing posts from April 11, 2019
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Facebook to replace Exclude Categories with new brand safety ad filters

Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles and in-stream videos ads on Wednesday. The new filters — which include “Limited,” “Standard” and “Full” inventory options — will replace Facebook’s five exclusion categories: Debatable Social Issues, Mature, Tragedy and Conflict, Dating and Gambling. (In-stream video ads only had access to the Mature, Tragedy and Conflict, and Debatable Social Issues, while all five categories were available for Audience Network and Instant Article ads.)“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end of May,” said a Facebook spokesperson, “We found that advertisers who used our category controls would tend to exclude all categories or none of them. This product change aligns with that behavior, helping to simplify the experience.”How it works. Facebook’s new ad inventory filters come with three different options for Aud…

Compare 19 top SEO tools and platforms

Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and user-friendly, it means that the top organic search results appear further down the page and SEO marketers need to work harder than ever to get their content seen.Many digital marketers now use some form of SEO Tool, be it free or paid, to help analyze and improve their SERP rankings. MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business.This 64-page report includes profiles of 19 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”The post Compare …

How to perfectly balance affiliate marketing and SEO

In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them.When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they really needed to do was review their search marketing efforts and make them align with their affiliate marketing efforts.Both SEO and affiliate marketing have the same goal of driving relevant, high-quality traffic to a site so that those visits eventually turn into sales. So there’s absolutely no reason for them to compete against each other. Instead, they should work together in perfect balance so that the site generates more revenue. SEO done right can prove to be the biggest boon for your affiliate marketing efforts.It’s crucial that you take a strategic approach to align these two efforts.Four ways to balance your affiliate marketing and SEO efforts1. Find a niche that’s profitable for youOne of the reasons…

Google Cloud goes after commerce market with Cloud for Retail solutions

Google announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the retailer vertical. The new solutions are aimed at helping retailers deliver personalized recommendations, unify customer experiences across online and offline environments and more.What does it offer? Google Cloud for Retail includes solutions for inventory management, personalization, customer service and predictive analytics. E-commerce hosting is designed to flex with seasonal traffic increases and spikes on high volume shopping days — think Black Friday, Cyber Monday — so sites don’t get incapacitated and lose revenue due to traffic surges. Google offers managed customer reliability engineering (CRE) services for preparing for peak volume events.Real time inventory management and analytics provide a full view of what’s in stock in-store, in-warehouse and online.Visual product search enables retailers to integrate Google Lens-type capabilities that ca…