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Showing posts from April 13, 2019
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Content alone is not going to win the streaming war. Here’s why

Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over 11% overnight.This further complicates the pricing model debate for streaming services as Disney overshadows Apple, who had dominated the tech news cycle for weeks after announcing its competing OTT streaming services to Netflix, Amazon, Hulu and AppleTV+. With big names like Steven Speilberg and Oprah in attendance helping to buttress Apple’s credibility in the increasingly crowded OTT market, Apple sent a clear message that they, in the words of one executive, would “define the commitment to storytelling, on every screen in your life.” While it may have been tempting to be distracted by the cavalcade of celebrities that took to the stage inside Steve Jobs Theatre, Apple’s silence on one topic became deafen…

IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object

Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for public comment from the IAB Tech Lab: Sellers.json and the OpenRTB SupplyChain object.The 30-day public comment period ends May 10.What is OpenRTB SupplyChain object? The SupplyChain object will show buyers all the parties involved in selling or reselling a given bid request. It consists of a set of nodes, with each node representing an entity participating in the bid request sale. The complete chain of entities involved in (and paid for part of) the sale are then discoverable to the buyer.“This information can be important to buyers for any number of reasons including transparency of the supply chain, ensuring that all intermediaries are entities that the buyer wants to transact with and that inventory is purchased as directly as possible,” per the spec.It can be used with OpenRTB 2.5 and OpenRTB 3.0.What is Sellers.json? It’s a file that allows ad…