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Showing posts from April 15, 2019

More people will turn to their mobile device instead of TV for entertainment in 2019

Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which it is replacing traditional TV viewing is about to hit a milestone. This year, mobile will surpass TV as the medium attracting the most entertainment minutes among U.S. viewers, according to a 2018 eMarketer report.Younger audience driving mobile video watching. “Video accounts for more than half of total media consumption — and the time spent is growing at a faster rate than any other media,” reported the National Research Group (NRG) in its most recent study, “Handheld: Insights on the Evolution of Video.” The NRG’s findings are based on various data reports, and were commissioned by Snap Inc. to highlight how mobile video consumption is evolving.NRG found that adults age 18 and over spend 11 hours with various media across devices (reading, browsing online, listening to audio, checking email, etc.), and that video consumption accounts for s…

Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing

Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform:Express Scripts, a leading pharmacy services organization: Check delivery status of a prescription and set up shipment notifications.Cigna Health Today, a global health service company: Understand the membership benefits, manage health improvement goals and receive personalized wellness incentives for meeting health goals.My Children’s Enhanced Recovery after Surgery, by Boston Children’s Hospital, a leading children’s hospital: Provide feedback to the healthcare professionals and receive information about post-op appointments.Swedish Health Connect, a healthcare system with 51 hospitals across seven states and 829 clinics: Find an urgent care center nearby and schedule a same-day appointment.Atrium Health, a healthcare system with more than 40 hospitals and 900 care locations: Find a nearby urgent care location and schedule a same-day appointment.Livongo, a leading consumer digital h…

Join Us At The Next MarTech In Boston!

Have you heard? Thousands of marketers like you are attending MarTech® September 16-18 in Boston. Join us for best practices and relevant case studies from senior-level trail-blazers who know what it takes to succeed and are ready to share.Don’t miss your chance to explore the possibilities at the intersection of marketing, technology, and management.The site is up and registration is open! Book your pass now to secure the lowest rates available.Stay tuned for news about session and speaker pitches, agenda highlights, and more!I hope to see you in Boston!The post Join Us At The Next MarTech In Boston! appeared first on Marketing Land.

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