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Showing posts from April 17, 2019
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Collection of tech companies support changes to CA privacy act that bring it closer to GDPR

The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard for online publishers and marketers. Ahead of this deadline, however, competing groups are lobbying for changes in its terms.AB 1760 looks more like GDPR. A recently proposed amendment in the California legislature (AB 1760) would make major changes to CCPA, effectively repealing and replacing it with something that imposes stricter obligations on companies and has more teeth — much more consistent with Europe’s GDPR. It would allow an additional year for implementation and not go into effect until January 2021 (proposed amendment embedded below).A group of 23 technology companies, lead by DuckDuckGo, has submitted a letter in support of the changes. The bulk of the signatories are not household names. Major internet companies, many of whom oppose CCPA in its existing form, did not sign the letter.Proposed changes make the law tougher. Below are som…

Salesforce will acquire Salesforce.org for $300 million

Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the public profit organization for $300 million. Salesforce will absorb Salesforce.org into the Salesforce entity as a new business vertical. Rob Acker, the current CEO of Salesforce.org, will lead the new nonprofit vertical.In Monday’s statement, Salesforce said it would continue to “scale its philanthropic efforts and create strategic synergies and operational simplicity that will enable the company to drive even greater success for its nonprofit, education and philanthropy customers.”There have been no announcements of any immediate changes impacting customers.Why we should care.The announcement has left customers — along with investors — confused as to what this means for existing customers. Many are questioning how the changes will affect nonprofit organizations currently using the software at deeply discounted rates. Nearly 40,000 nonprofit organizations, including the American…

Three fundamental factors in the production of link-building content

One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes.In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its readers.A vast amount of the work we do — at Kaizenand many other similar agencies — is create content with the sole purpose of building high authority links, making it all the more imperative that we are conscious of the changes and trends outlined above.If we were to split the creative process into three sections — content, design, and outreach strategy — how are we able to engineer our own successes and failures to provide us with a framework for future campaigns?Three important factors for producing link-worthy contentOver the past month, I’ve analyzed over 120 pieces of content across 16 industries to locate and define the common threads between campaigns that exce…

AI-powered surveys: Hyped or helpful?

For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those, exactly? They’re surveys that use machine learning to engage with respondents (think of a chatbot) which then manage a lot of the back-end data involved with implementing and reporting (think of pure drudgery). We have had a great experience with GroupSolver, and other examples include Acebot, Wizer, Attuned (specific to HR) and Worthix. There are others out there, and probably even more by the time you read this.The good news is that a conversation about AI-facilitated online surveys is well underway. The bad news is that it’s rife with exaggerated claims. By distinguishing between hype and genuine promise, it’s possible to set some realistic expectations and tap into the technology’s benefits without overinvesting your time and research dollars in false promises (which seems to happen a lot with AI).As Dr. Melanie Mitchell puts it in “Artificial Intellig…

Building and scaling global SEO Centers of Excellence

Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. Global opportunities bring with them a whole new realm of user behaviors, language and intent considerations, and search engine expectations for SEOs to navigate. Google is practically nonexistent in China, for example, where more than 800 million Internet users choose Baidu – which handles an average of 6 billion queries daily in China alone – Haosou, or a handful of others instead.How can you ensure that your SEO is built to scale as you expand into new global markets?Being one of a handful of SEOs constantly attempting to explain and justify your needs, budget and activities is a constant uphill battle. Instead, I’ve long been an advocate for the development of Centers of Excellence inside enterprise brands as a proven way to decentralize critical knowledge and best practices. In doing so, SEOs can win buy-in and cooperation acr…

Aweber Promo Code & Discount (30 Days Free Trial)

Aweber is one most popular email marketing service that offers many advanced and cutting edge feature. At the same time, Aweber is simple to get started and they offer features like autoresponder, HTML templates, Send email blast, segment users, email sequence and automation, RSS to email to name a few features. Another reason for Aweber […]Aweber Promo Code & Discount (30 Days Free Trial) is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

What Stackie winner Airstream learned from communing with its stack

Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology stacks, the company didn’t stray far from the campgrounds.The company partnered with marketing agency Element Three to develop a slide that ultimately earned them one of five Stackie Awards at MarTech earlier this month through a visualization that demonstrated the many technologies at work in their martech stack, while playing on the theme of nature and escaping to the great outdoors.But it wasn’t all for the prize. Digital marketing director Dustin Clark said that during the teams’ creative processes and analysis of the stacks, they recognized common goals — and opportunities — across marketing operations teams.Here are the takeaways they gleaned.Better dataThe persistent need to pull together disparate data remains a pain point for many organizations. “I’m happy to see clients, and others, adopt connectors — systems to move data from one system or ano…

Top 19 Instagram marketing tools to use for success

Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting).One billion people use Instagram every month and 500 million use the platform every day. Its engagement is also 10 times higher than that of Facebook, 54 times higher than Pinterest’s, and 84 times higher than Twitter’s.All kinds of businesses ranging from your teen neighbor making earrings to huge corporations and media are on Instagram. And for a good reason — 80% of Instagram accounts follow at least one business.[Screenshot taken from the Instagram Business homepage]At times when Facebook is becoming more and more Messenger-based and Twitter revolves around politics and social issues, Instagram stands to be the platform for friends, strangers, and brands alike.It’s no surprise we’re so serious about Instagram marketing and the tools that help us with it.Below is the list of such tools which covers everything from filters to analytics.19 top Instagram marketing tools1. GrumGrum …