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Showing posts from April 18, 2019
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Window shopping 2.0: How visual search is revolutionizing digital fashion retail

The future of fashion retail is e-commerce, but the future of e-commerce is unclear. On the one hand, e-commerce grew 15 percent in 2018, but on the other, 80 percent of those gains went to Amazon alone. And while traditional fashion retailers are set to shutter record numbers of physical stores this year, many notable digital-native brands made a concerted push into brick-and-mortar with great success.Retailers understand they must innovate to survive, but rapidly changing technologies and tastes make it hard to decide which innovations are worth pursuing, and for marketers seeking to navigate this ever-evolving space, always staying one step ahead can prove a challenge.Amidst the chaos of the past decade or so, one unassuming technology has quietly been proving its potential for retailers and marketers alike. Visual search began as a novel computer science demo, but as mobile cameras improve, and AI gets smarter, tech giants are increasingly throwing their weight behind this unique …

A Facebook voice assistant may have buy-in from marketers – but will users want it?

Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook employees confirmed to CNBC that efforts to build a new AI assistant has been led by a team in Redmond, Washington and managed by Facebook’s director of AR/VR and Facebook Assistant Ira Snyder.While it is unknown exactly how Facebook would implement voice assistant technology, the CNBC report said Facebook has been contacting smart speaker supply chain vendors.Why marketers should careFacebook’s foray into voice assistant technology — and by extension, smart speaker devices — comes at a questionably precipitous time. The company has spent months upon months doing crisis control over its mismanagement of user data and the fact it failed to safeguard its platform from bad actors. This week, Facebook dropped the price of its video chat device Portal from $199 to $99 for the next month — not a good sign the company is moving units.Yet, Facebook still had a …

AdStage launches Google Sheets add-on for cross-channel campaign data

Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for Google Sheets.What is it? AdStage for Google Sheets, which launched Thursday, is an add-on that lets users import their paid search campaigns, social campaigns and analytics data from AdStage into Google Sheets with one query. AdStage supports paid search and social networks, including Google, Bing, LinkedIn, Facebook, Twitter and Google Analytics.AdStage for Google Sheets has been in beta for about six months. The product pricing is based on media spend and starts at $29 per month, undercutting Supermetrics – the dominant leader in this space. The license includes unlimited users and unlimited accounts, which again challenges Supermetrics’ comparable offering.How does it work? AdStage for Google Sheets is available from the Add-ons menu in Google Sheets. Once installed, you’ll see a sidebar in your Google Sheet. The low price means the sidebar interfa…

Why Netflix may have to introduce ads and how TV is becoming a programmatic medium

On Wednesday, Netflix exceeded expectations with its Q1 earnings report. However, investors were met with disappointment following the company’s weak guidance for next quarter.Netflix revenues were $4.52 billion compared with consensus expectations of $4.50 billion – a 22 percent increase year over year. The company also attracted a record 9.6 million new subscribers worldwide, bringing total Netflix subscribers to roughly 156 million globally.Streaming passes cable for the first time. In 2018, streaming usage in the U.S. surpassed cable and satellite for the first time. There were a total of roughly 115 streaming subscribers for the major services combined. Cable and satellite had just under 90 million subscribers at the end of 2018.Streaming subscriptions overtake cable (U.S.)Source: Company data, Reuters estimates (2018)Market more complex than it appears. Netflix and streaming have partly disrupted cable and various analyst forecasts see the trend continuing: streaming growth and …

Explore the SMX Advanced agenda

Seasoned search marketers like you are attending SMX® Advanced for elite, actionable SEO and SEM tactics that drive real results. We’d love for you to join us June 3-5 in Seattle!This is your guide to everything you can expect at the event. But before diving in, I’ll remind you to register now,beforeEarly Bird rates expire next Saturday, April 27. SMX Advanced sells outeveryyear… don’t pass up your chance to secure a seat AND lock in the lowest available rates!Now, onto the preview… here’s how it’s gonna work: We’ll look at all of theSEOandSEMkeynotes and sessions, explain the brand newInsightsTrack, check out the pre-conferenceworkshops, run through theSolutionsTrack, explore theExpoHall, and finish up with a run-down of our exclusivenetworking events, including the 5th annual Search Engine Land Awards.Here we go!SEO Sessions: The Evolution of Ranking Factors, Penalties, Local Search, & MoreThe SEO track kicks off with a keynote that sets the tone for the conference: Surveying th…