Skip to main content

Posts

Showing posts from April 24, 2019
Instapage

Salesforce Summer ’19 release preps for Lightning migration: What you need to know

The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a range of new tools and features to help manage the migration.It is currently only available in preview, but organizations can expect Sandbox upgrades to begin rolling out on May 3 and 4.What to expectWith the new release, all organizations will have access to the Lightning Experience (although it won’t be mandatory until 2020), according to the notes. Below are key tools and features users can expect to see while navigating the shift from Classic to Lightning:Lightning Experience Transition Assistant will replace the Migration Assistant to provide users with a central hub of suggested tools and resources to ease adoption.New in-app guidance menu grants access to easier on-boarding and training, giving admins the ability to create custom content and action buttons for specific users…

Vimeo Showcase opens up Roku, Amazon Fire to video marketers

Vimeo rolled out Showcase on Wednesday, giving content creators and marketers a new way to display and distribute their videos. The new Showcase feature will replace Vimeo’s “Albums” format, adding a refreshed design and new tools, including the ability to create a channel on Roku and Amazon Fire.Why we should careVimeo’s Showcase gives video marketers with limited budgets easy access to two major connected TV platforms. Marketers will be able to create a personalized video channel using custom layouts and distribute that channel on Roku and Amazon Fire.The connected TV apps feature is available to Vimeo’s Pro, Business and Premium paid memberships, which range between $240 and $900 per year. Marketers can build their Vimeo channels using a custom domain with a unique Vimeo URL or a domain they already own, and include embedded playlists on the channel — all without having to code or hire a developer.Vimeo’s Business and Premium memberships include Google Analytics integration, a stat…

Three ideas to create a high-converting product page

Tough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest for enhancements.We reviewed the best practices of ecommerce leaders and success stories of smaller merchants, and came up with three hacks that make any product page convert more visitors into customers.1. Optimize product descriptionsA good product description is a top factor influencing customers’ desire to purchase. The problem is customers want to get answers to their questions, but they don’t want to read a lot. Average web-surfers give a web page no more than 15 seconds to capture their attention. If a product description fails to meet this deadline, it fails to convert.Customers think about different aspects of a product: Some are interested in materials, some are more concerned about durability. To make a product page convert well, you have to strike a balance between being informative and brie…

Here’s how to incorporate Shoppable Instagram Posts into your e-commerce strategy

Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are pushing that capacity higher and higher. The social media giant has made its advertising platform more powerful and more accessible than ever before, and advertisers are now reaping the benefits.What are the new features that have the e-commerce world chattering? Instagram has made an important expansion by allowing users to shop directly through posts, greatly simplifying the path to purchase and making the platform even more attractive for retailers.What’s the big deal about Shoppable Instagram Posts?It should go without saying that the upside of Instagram advertising is huge. It’s a well-documented sales-funnel filler and a key piece of the 21st-century branding toolbox. However, there have been some important limitations to its power that just recently began to change.For many brands that advertise on Instagram, the phrase “Link in Bio” has been …

Privacy-centric browser Brave launches its twist on display ads

Brave Ads display as browser notifications. Brave, the browser created by Mozilla founder Brendan Eich, comes with built-in ad blockers that block most standard display ads. Instead, Brave wants to reframe the relationship between digital publishers, advertisers and users with an ad platform of its own.Brave Ads launched on in the desktop browser for macOS, Windows and Linux Wednesday in four countries — U.S., Canada, France, Germany and the U.K. — and will be rolling out to its iOS and Android apps as well as other markets in the coming months.“We want to reset content monetization,” said David Temkin, Brave’s chief product officer, in an interview Tuesday. The current digital ad economy, said Temkin, delivers heavy, slow-loading pages bogged down by ads and tracking scripts. “We don’t want to make it impossible to market, advertise or monetize content.”What do the ads look like? The ads are served by the browser and appear as notification pop ups. When users click through on one of t…

Snapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenue

Snapchat has been able to stabilize users for two consecutive quarters now, increasing DAUs by 2% to 190 million in the first quarter of 2019. As of March, Snapchat claims to reach 90% of all 13 to 24-year-olds in the U.S. and 75% of 13 to 34-year-olds.Snap Inc. reported $320 million in revenue for the first quarter of 2019, a 39% year-over-year increase.Snap remains focused on Ads Manager. Snap didn’t share details around its advertising gains, but the year-over-year jump in revenue confirms advertisers are showing up. The company has focused on updating its self-serve Ads Manager with features like target cost bidding, bulk uploading capabilities and bulk editing and cloning capabilities. Snap also expanded its location targeting to the UK, Canada and France.The company highlighted a recent Toyota Corolla campaign using the platform’s Commercials ad unit and AR features that resulted in users watching more than 90 percent of the ads on average and engaging with Toyota’s branded Lens…

There are 6 challenges every data-driven marketers faces; here’s how to manage them

“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part of this meeting of roundtable buzzword BINGO. Everyone around the table suggests investing in a different arena of the market’s most buzzworthy tech. All you have to do now is buy all these industry-leading technologies, give them all your “big data,” and you’ll immediately set your brand apart to lock in that sweet raise when the revenue comes rolling in. Easy.In reality, you leave the meeting with more ideas than executable options, a list of technologies to invest in (which may not fit your marketing budget), and a mild case of ‘what the heck just happened.’ Lucky for you, you’re not alone.During his session at MarTech West in San Jose, Jason Mestrits, senior manager of data science and analytics at Nordstrom, shed light on the challenges facing marketers looking to follow a data-driven strategy. While tactics like nano-influencers and soci…