Marketing Google

Kenny Mitchell, the former VP of brand content and engagement for McDonald’s, has been named Snap’s first ever CMO. Mitchell will begin in June and report to CEO Evan Spiegel.Why we should careMitchell is the fourth C-level officer to join Snap’s executive team since November. With this latest hire, the company is continuing to build out its top leadership and better position itself as a major player among the social media platforms.“Throughout his career, Kenny has demonstrated his ability to successfully execute innovative, global marketing campaigns, many of which have leveraged our own vertical video and augmented reality products,” said Spiegel, “He’s a natural fit to join our team and lead marketing as we continue driving the positive momentum we have in the business.”Snapchat currently reaches 90% of all 13 to 24-year-olds in the U.S. and 75% of 13 to 34-year-olds, according to the company’s first quarter earnings report released on Tuesday — a coveted audience for many markete…

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it.But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better.In this issue of Agency Perspectives from Sharpspring, you’ll learn:How to develop content your target audience actually wantsTips on sharing and distributing content across relevant channelsHow to use marketing automation to optimize your contentVisit Digital Marketing Depot to download “Mission Possible: Quality Content Marketing.”The post Make your content better with social media and marketing automation appeared first on Marketing Land.

via Marketing Land

Source: Facebook Facebook’s bet on Stories Ads looks like it is paying off.COO Sheryl Sandberg said Wednesday during the company’s first quarter earnings call that, while Facebook and Instagram feed ads make up the bulk of Facebook’s ad business, Stories Ads are “an increasingly important growth opportunity.” Facebook announced it now has three million advertisers running Stories Ads across Instagram, Facebook and Messenger, and more than 500 million daily active users engaging with Stories experiences across the three platforms.The company reported $14.9 billion in ad revenue during the first quarter of the year, up 26% year-over-year. At $13.9 billion, mobile ad revenue accounted for 93% of the company’s total ad revenue — up 30% year-over-year.Advertisers keep spending. Facebook’s ads business has yet to show any signs of serious impact from the company’s ongoing user privacy and data mishandling scandals– most likely because advertisers continue to see results. The average price of…

“But dad, I can’t live without them!”My daughter Judy and I were once again locked in the battle over screen time by now familiar to many of today’s parents and significant others. We had turned a day of errands into some father-daughter time with a few fun diversions and I was hoping she would surface from her screens long enough for us to enjoy it.Although her plea was not as heartfelt as Nilsson’s 1971 power hit, “Without You,” Judy was quite serious about not being able to live without her screens.My oft-rehearsed “don’t be so dramatic” speech was at the tip of my tongue when it hit me: maybe she is right. With me behind the wheel and her behind a screen, we had effortlessly checked off errand after errand, leaving us with more time to appreciate our day together.Pocket-sized portals to pervasive mediaJudy got directions via Waze, checked store hours with Google, compared prices for a hair dryer she needed on Amazon, found an amazing taco place for lunch through Yelp, helped me in…

DuckDuckGo could be your new default search engine if you want to focus on privacy and security. What it’s like using it nowadays?You might have heard of DuckDuckGo in the past. Our first long post about it was back in 2016 with Rebecca Sentance trying out the new search engine for a week.Three years later, many things have changed. More users are losing trust in big tech companies and privacy and security are more important than ever. How does DuckDuckGo fit in this change?And how is the experience of switching into a new search engine nowadays?DuckDuckGo in numbersOver the last few months, DuckDuckGo has seen increased media coverage. Its growing stats among a growing conversation around online privacy make it more relevant than ever.There are more than 30 million searches happening on DuckDuckGo every day. Its data indicates a constant growth. It’s currently the fourth largest search engine in the U.S. counting more than 1 billion searches every month all over the world.Google is h…

IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media Interface Definition) specifications to support interactive video ads and give publishers more control over their video ads offerings.Why we should careThe new SIMID specifications will enable a “player-centric” model that gives playback control to the player itself — providing publishers more control over the user experience and the videos that run on their pages. With server-side ad insertion (SSAI) support, SIMID will apply to all platforms including mobile and OTT.Before SIMID, publishers were reliant on VPAID, an outdated specification that was originally designed for creating interactive ads but had been adapted for other use cases that were outside of its intended purpose. “This gave rise to significant problems with trust, transparency and creative freedom — all of which SIMID will resolve,” said IAB Tech Lab.“SIMID meets the needs of a number of ou…

Looking to improve the security of your WordPress website? Here I’m sharing all the tips and strategies that I have learned running this award-winning WordPress blog. Just to let you know, In recent times, WordPress has been highly targeted by hackers. A lot of users has asked, “Is WordPress secure?” and here is my answer: […]WordPress Security: 14 Pro Tips To Secure A WordPress Website is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in their university career skills class.For that reason, many business owners and marketers treat their LinkedIn profile (if they even have one) like an online resume. They list their credentials, add a little blurb about who they are and hope that someone is intrigued enough to network with or hire them.What they – and likely you – don’t know about LinkedIn is that it is a powerful search engine that has the power to drive targeted, high-volume traffic to your profile.Not only that, but that traffic can very well turn into valuable professional relationships and new clients.It’s time to stop sleeping on this platform and start tapping into that power.LinkedIn is not just a resumeWith LinkedIn optimization, you will build connections with some of the best and brightest in your industry and attract your ideal clients directly to your …

We just wrapped the MarTech Conference in San Jose and are already hard at work planning our next event happening September 16-18 in Boston. We’d love to have you as one of our speakers!We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats.But marketing technology and operations is becoming a more mainstream profession. We’re seeing patterns of martech management turning into rules and frameworks. And, as our latest salary survey revealed, the roles and responsibilities of marketing operations and technology are increasingly well-defined.There are a lot more people coming into this profession — and a lot more people in it who are looking to advance their skills and understanding in a more structured way for the challenges that are unique to marketing operations and technology management.So for this next MarTech, we’re going to organize all…