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Showing posts from April 30, 2019
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How to check for duplicate content to improve your site’s SEO

Publishing original content to your website is, of course, critical for building your audience and boosting your SEO.The benefits of unique and original content are twofold:Original content delivers a superior user experience.Original content helps ensure that search engines aren’t forced to choose between multiple pages of yours that have the same content.However, when content is duplicated either accidentally or on purpose, search engines will not be duped and may penalize a site with lower search rankings accordingly. Unfortunately, many businesses often publish repeated content without being aware that they’re doing so. This is why auditing your site with a duplicate content checker is so valuable in helping sites to recognize and replace such content as necessary.This article will help you better understand what is considered duplicate content, and steps you can take to make sure it doesn’t hamper your SEO efforts.How does Google define “duplicate content”?Duplicate content is de…

Twitter puts focus on exclusive media partnerships to attract video advertisers

Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring exclusive video content to the platform from Univision, Wall Street Journal, Time Magazine, NFL, Live Nation, MTV and others, giving way to making more premium video ad inventory available to advertisers.Why we should careTwitter has made video a central pillar of its revenue growth strategy. More than half of its ad revenue already comes from video.The partnerships span a range of original content. The Wall Street Journal is launching an original video show called “What’s Now,” and Univision will be delivering Spanish-language sports, news and entertainment content. Time is producing video content for Twitter connected to its “Time Person of the Year” and “Time 100” events.Live Nation will host a content series, and MTV will be broadcasting VMA (Video Music Awards) programming content.The broad mix…

Quora, Pinterest ads pixel integrations now available in Google Tag Manager

Quora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to manage their Pinterest and Quora Pixels via Google’s platform.Why you should careThe native integrations for Quora and Pinterest makes it much easier to set up those pixels in Google Tag Manager (GTM) to track ad campaign performance from those channels. No more having to create a custom HTML tag in GTM.Within GTM, you can set up your pixels from channels to track user behaviors such as viewing a piece of content, or adding items to the cart, without having to alter the code base.Currently, Pinterest and Quora’s Google Tag Manager integrations only support tacking from websites not apps, according to Google’s supported tag manager list.More on the newsBoth Pinterest and Quora shared quick steps for adding each platform’s tags into your Google Tag Manager account: Pinterest instructions here. Quora instructions here.Google Tag Manager currently support…

Airbnb’s new video strategy lets experience and branding drive profits

Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last week.It seems like every company is getting into the media game these days, with the scope of projects limited only by their resources. But, by going all-in on video without a clear blueprint or quantifiable expectations for what that content will do for the brand’s bottom line, is Airbnb just another startup with more money than sense?The leap to creating shows and films may not be as big as it initially seems for the online rental property platform, and its success or failure may be a fascinating case study for ambitious content marketers across all industries.Doubling down on content to drive business“The more we put content out there, the more you’re going to bring people to the platform,” Chris Lehane, Airbnb’s senior vice president of global policy and communications, told Reuters.The company is considering a variety of options, including…

Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt

Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include defaulting to ads.txt inventory, supporting app-ads.txt and providing a central hub for brand controls in the interface.Ads.txt default. Starting in August, campaigns will default to ads.txt-authorized inventory only. In turn, that means only publishers that have adopted the standard and have placed ads.txt files on their sites will be eligible for bids from DV360.Ads.txt launched in 2017 by IAB Tech Lab to reduce programmatic ad fraud by listing authorized ad sellers in a file placed on publishers’ sites. DSPs can crawl the public listing of authorized sellers to screen out unauthorized impressions.More than 90% of publishers have adopted ads.txt.App-ads.txt support. Google will also support the newer app-ads.txt standard, which is designed to add inventory transparency for apps on mobile devices as well as connected TVs. It became available in…

We must demand a higher standard of quality for online advertising

We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. While we’ve seen the natural ebb and flow of consumers exerting power over their online experience – in the form of ad blocking or removing cookies, for example – the fact remains that content producers must be compensated for the utility they provide. Either brands will subsidize the content continually produced and consumed online, or consumers will. For the current paradigm to continue, online advertising must perform. Every player in the ecosystem has a stake in making sure it does just that. Consider the consequences if advertising were suddenly to disappear; we’d be looking at paywalls and micropayments that would gate consumer access to content.For online advertising to work, baseline criteria for quality must be met. These criteria are captured in impressions that are collectiv…

Podcast ads projected to grow to 4.5% of global audio ad spending by 2022

Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 percent in 2018.More stats. The study also found that:78 percent of listeners don’t mind branded sponsorships because they understand it supports the content.Podcasts reach 62 million Americans (22 percent) weekly.41.7 percent of podcast ads are inserted dynamically, at the point of downloaded (instead of being pre-recorded).53 percent of listeners turn to YouTube to tune in.Why we should care. Like advertising on other on-demand formats, podcasts are one way advertisers can reach a specific, engaged audience. If nearly four of five listeners don’t mind ads, this could be an even more effective way to connect with that audience.As a podcast platform, YouTube may be overlooked: it doesn’t require users to log in or pre-download an episode and easily lends itself to subscriptions,…

14-Day free Trial And $10 Accuranker Credit (Rank Tracker)

Accuranker does one job pretty well, i.e., Rank Tracking. I met the Accuranker team at the Brighton SEO event and was mighty impressed by their offerings. Unlike other popular SEO suites such as SEMRUSH, Mangools, this one does not try to be everything. Just by focusing on rank tracking, they create a cutting-edge enterprise level […]14-Day free Trial And $10 Accuranker Credit (Rank Tracker) is a post from ShoutMeLoud - Shouters Who Inspires

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