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Showing posts from May 2, 2019
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7 Ways To Attend SMX Advanced

Elite search marketers like you are fluent in SEO and SEM. You deserve a conference that speaks your language… but that doesn’t mean you have to settle for a one-size-fits-all experience.Join us at SMX® Advanced, June 3-5 in Seattle, for a conference that’s tailored to your specific schedule, budget, expectations, and objectives. Keep reading for a run-down of our pass options:1. All Access: The complete SMX Advanced program… 35 tactic-rich sessions and insightful keynotes, all networking events, amenities, and more. See the agenda!2. All Access + Workshop (best value!): Hungry for more? Add an immersive, full-day workshop to your agenda. Choose from expert-led deep dives on SEO, Google Adwords, technical SEO, in-house SEO, or search + social marketing.3. Workshop Only: Interested in only a workshop? There’s a pass for that.4. 1 Day All Access: Tight on time? Come for a day and learn all you can.5. Networking Pass & Search Engine Land Awards: Searching for the right marketing tech…

Learn how to get better returns from Microsoft Ads

Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads.Microsoft Ads have always played second fiddle to Google AdWords, and the reason is seemingly obvious. Clocking in at 3.5 billion searches per day, the vast majority of searches go through Google and its related platforms.Because of this, Microsoft Ads are incredibly underutilized by marketers. Since many aim to attain an abundance of high-quality traffic and conversions, they seem to think that Google is the only game in town.However, what many fail to realize is that by using Microsoft, you can obtain just that while reaping the benefits of lower CPC (cost-per-click) and CPA (cost-per-action).Why? Because there is far less competition and a wealth of consumers to target.According to Statista, Microsoft processes over four billion searches per month. Additionally, Microsoft’s search sites tout 24 percent of the search market share in the U.S. That’s a giant chunk of the population that your brand is fa…

Progressive web apps (PWAs) for SEO: Benefits, stats, examples

The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first.Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading over 113 billion apps in 2018, users still regularly use only about 9 apps per day.So, you need to be on mobile. You need to be awesome on mobile. And people are probably not going to download and use your app regularly. What do you do then?Build something that combines the slick, user-friendly interface of a mobile app without actually creating an app.Yes, I’m talking about progressive web apps or PWAs.In the simplest possible words, a PWA is a mobile-friendly website that behaves like an app but doesn’t need to be downloaded to be used. Users have the option to save a PWA to their phone and launch it just like an app, but it’s totally optional.There are a whole host of …

Ad fraud war wages on: More fraud to be stopped than successful in 2019

Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White Ops.The report anticipates ad fraud losses to total $5.8 billion globally in 2019 – an almost 11 percent drop from the $6.5 billion global loss reported in 2017. Ad fraud has reached a tipping point, with more ad fraud attempts projected to be thwarted than successful in 2019, the report said.“We are coming off a year of unprecedented industry collaboration that has proved to be a powerful tool for tackling ad fraud at a global scale,” said Tamer Hassan, CEO and co-founder of White Ops.Key findings from the report indicate a range of factors affecting the decline of successful ad fraud attempts, including wider adoption of IAB Tech Lab’s ads.txt standard, more restrictive barriers to buying realistic bot traffic and the increased prevalence of ad platforms containing built-in fraud preven…

Best PC Games to Look For in 2019

So you’ve already set up your rig, you have your X rocker 5, your Nvidia Geforce RTX, your Gaming Keyboard and mouse, all set up on your new top of the line Merax Computer Desk. I know what you’re thinking, what’s the best way to test drive all this new equipment?Well, here’s a list of the best PC games in 2019, just for you!Sekiro: Shadows Die TwiceIf you want challenging gameplay coupled with some great graphics and rewarding finishes, then you’re definitely in the right place. This game follows the winding path of a young wolf destined to rescue his master. The story leads you through 16th Century Japan, with weird twists and relentless enemies who will require quick reflexes and split-second decisions to defeat.Sekiro is one of the more difficult games on this list, and it requires some pro skills and especially stealth to get through its ranks. There is no place to hide, you actually have to face your enemies head-on and eliminate them as best you can.Far Cry 5Far Cry rarely fail…

Here’s how brand marketers can use immersive technology to build an effective retail experience

It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening is anything but typical as instead of a few homeless guys sleeping on benches and fellow dog walkers, I encounter hundreds of people of all ages walking through the south park blocks. Their excitement was infectious, and I was delighted to see so many Portlander’s enjoying one of the cities most prized resources. But what made this Saturday different from every other and why had this happy mob descended on my neighborhood?As I took a closer look, I noticed that everyone was engaging with their phones, some even had two, three, up to four different phones. I had to learn more about what was going on and if my suspicions were true that this was some sort of online community. My thoughts immediately went to Pokémon Go, but wasn’t that a thing of the past and had that game appealed to such a cross-section of the population? There were…

SAP announces secure, scalable business-to-business solutions for marketers

Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant third parties access to first-party data, share sensitive information and manage regulatory compliance without the threat of exposure to security risks.Why we should careThe experience economy is rapidly expanding as more platforms and solutions shift to experience-driven marketing; it is also dependent on our ability to create unique experiences for customers and prospects during the buying process on a scalable level. For enterprise marketers working across international lines, the complexities of navigating regulatory and legal data maintenance and martech compliance are challenging.“Effective Experience Management is built on engaging customers and partners at every touch point,” said Ben Jackson, general manager, SAP Customer Data Cloud. “Those first conversations are critical, as they set the tone for the relationship. As the relati…