Once upon a time, influencer marketing was reserved for brands putting their products in the hands of high-profile public figures and celebrities, but social media — Instagram in particular — has changed the game. Now, the majority of Instagram influencers are “micro-influencers” with fewer than 10,000 followers according, to a new report from Socialbakers.The report is based on activity by more than 12 million Instagram influencers between the first quarter of 2018 through the first quarter of this year and categorizes influencers into three categories: micro-influencers, macro-influencers who have anywhere from 10,000 to 50,000 followers, and celebrities who often have accounts with a million or more followers. During the past year, the combined amount of sponsored content on Instagram for all three categories of influencers in North America has jumped 150%.Influencers, fashion and beauty. The majority of influencers work with fashion brands, however the beauty industry is seeing th…
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