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Showing posts from May 15, 2019
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Turning objective data into creative marketing

Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage with your audience.What is creative marketing, though? How should your analytics strategy work in this regard? How do you get from having objective marketing data to ideating, strategizing, and then embarking on a creative marketing campaign?  Quite often, it is something that is an afterthought, despite representing 80% of your campaign’s success.It can be a massive challenge, and not everyone is up to it. It requires turning objective data into a story format that appeals to each consumer’s subjective viewpoint, by putting information through the filter of creativity to develop stories, emotion, and an entire campaign for your brand.What kind of objective marketing data is there?Perhaps the most important step h…

The top 4 digital challenges facing consumer brands – and how to solve them

Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic shopping experiences.How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty?Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win.Register today for “The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them,” produced by Digital Marketing Depot and sponsored by Mapp Digital.The post The top 4 digital challenges facing consumer brands – and how to solve them appeared first on Mar…

Kenshoo Trends Report – The state of search advertising in 2019

Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know.It’s been a good year for paid search and anyone working in the industry. Benchmarking can help us understand where we are and what we should consider as success in our work. Kenshoo has released its Q1 2019 Quarterly Trends Report to look at the latest trends in social and search advertising. The results are very encouraging for search and we’re looking at the key stats here.An increase in spending and impressionsIt’s interesting to see that there has been a drop from the last quarter both in the spending and the impressions in paid search. More specifically, there was a 16% decrease in spending and an 18% decrease in impressions. It’s not surprising though as Q4 is usually the busiest quarter of the year with the biggest spending at the end of year campaigns.When it comes to the comparison from Q1 2018 to Q1 2019 from Kenshoo, there has been a…

Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

Marketo June ’19 release notes are here with, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1.Capabilities like image editing in Design Studio powered by Creative Cloud will become available to users throughout the quarter. Introducing Adobe’s design capabilities will create a more efficient experience for users who are editing images in other applications outside of the program.Digital marketers should be on the lookout for any communication from Marketo regarding these new features and consider how you will incorporate into improving your teams’ processes and strategies.Immediate updates to expectMarketo will push users into the migration from Email 1.0 to Email 2.0; for digital teams still using Email 1.0, Email 2.0 is fully compatible with your existing emails and te…

The 7 Best WordPress Comparison Plugins for Products & Articles

When people are shopping for products online, they want to make sure they’re getting the best deal when it comes to a product’s features and price. The way that they do that is by comparison shopping. So if you want to help people find the right product for their needs (and earn that affiliate commission), […]The 7 Best WordPress Comparison Plugins for Products & Articles is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

5G won’t solve ad-supported video’s playback issues

Anticipation for 5G wireless has exploded into a full-on mania recently, with some wireless providers playing into the hype by laughably slapping a 5G label on a product that is not actually 5G. There’s buzz building across the media industry about what 5G can do for streaming, mobile download times, data sharing, and advertising. Within the ad and marketing world, there’s the promise of faster data collection and the ability to swap ads in real-time based on audience signals. But while 5G has clear potential, there’s a big difference between the building excitement and the realities.This is particularly true in video delivery, where constant improvements to image quality mean that file sizes continue to get bigger. It doesn’t matter if it’s a 15-second ad or a 200-minute movie, the playback issues that dog mobile today will persist into the future, even as 5G begins its slow rollout. Video advertisers need to be prepared, and they need to know about what is and isn’t possible with 5G…

Want to speak at MarTech? Don’t miss out.

When you face marketing operations and technology challenges, you find new ways to grow your problem-solving skills and learn something in the process. So do we.That’s why we’re building the next MarTech® agenda around specific pain points and obstacles — and their real-world, vendor-agnostic solutions.Do you have a powerful insight to share with the community? A case study that would benefit your peers? Game-changing lessons or exciting new findings?Don’t miss your chance to join us as a speaker this September 16-18 in Boston. The pitch form closes next Friday, May 24.Submit your proposal now!Speaking at MarTech can help bring your career to a new level of excellence:Build your reputation and name recognition among a global community of marketersShowcase your expert knowledge and establish yourself as an industry thought-leaderConnect with fellow speakers in an intimate setting at our official Speaker DinnerIf you’re accepted, you will also receive a complimentary All Access pass to …