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Showing posts from May 23, 2019
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Can CCPA, GDPR compliance help marketers exceed consumer expectations?

More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in their development strategies. Companies are also adopting martech to help manage the complexities of privacy regulations. GDPR and the upcoming CCPA are designed to restrict how companies collect and use consumer data. As we come upon the one-year anniversary of GDPR, companies continue to grapple with making the most of their data to customize their customers’ experiences in a compliant manner.Closing the experience vs. expectation gapCustomer Data Platforms (CDP) such as Lytics, SAP’s Customer Data Cloud and Segment have aggressively entered the martech space over the past two years, offering a variety of solutions for importing customer data from multiple sources to unify customer records.  The data is integrated into the platform, cleaned and organized and gives marketers a better view of their customers. Additionally, CDPs allow marketers to e…

The 3 Ps to growing your agency – position, price and pitch

Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and being able to frame your pitch around those specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency’s services can help you add new clients and drive revenue from existing ones.Renowned agency consultant and coach Karl Sakas discusses how to package marketing automation services within a proven framework. He explains how you can:Segment your agency services into 3 easy tiers.Price and bundle services within each tier.Get more revenue per client by switching up your approach.Visit Digital Marketing Depot to download “Position, Price & Pitch: The 3 Ps to Growing Your Agency.”The post The 3 Ps to growing your agency – position, price and pitch appeared first on Marketing Land.

via Marketing Land

21+ Best Social Media Marketing Tools To Help You Grow (2019)

Nothing could be more demanding and time-consuming than manually running a business. When you keep having to do everything manually, you will often spend lots of time without achieving very much. Social media marketing is no more a need but an essential element for your business.  The primary reason businesses of all kind succeed in social […]21+ Best Social Media Marketing Tools To Help You Grow (2019) is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Reimagining classic ad campaigns for a multi-screen world

Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser would bolster its “Wassup?!” commercial with an advanced targeting strategy and social media components. And Don Draper’s “I’d like to buy the world a Coke” would still be memorable, but would it work in 30, 15 or even five seconds?Many of the “big ideas” behind legendary TV ads are universal. But, no matter how brilliant the original concept, the advertiser would still need to contend with the realities of today’s fragmented media landscape. Let’s look at a few best practices using well-known commercials from the past to illustrate the new demands on brands and their creative partners.1. Understand your audienceThe first, and most important, step in building a creative strategy is the same today as it was years ago: understand your audience. What has changed is how we go about this task.Toda…

Don’t let unwanted automated ad extensions keep you up

It’s three a.m. You’re uneasy, but you don’t really know why. You’ve recently audited your accounts, you’re on top of your routine maintenance, and you’re actively testing ways to increase efficiency and grow your account.You’ve done your due diligence, so why the nagging feeling that something’s wrong? Since you can’t sleep, you decide to check up on your ads in the wild and run a live search to put yourself at ease. That’s when it hits you. Your ads are showing with extensions you didn’t specify. Even worse, some of them don’t even really make sense.What are these, and where did they come from?By default, campaigns on Google and Bing are automatically eligible to show dynamic extensions, ranging from site links, callouts, structured snippets, call extensions, and app extensions. Additionally, Bing offers “Dynamic Ad Enhancements” which are anything from dynamically generated ad description texts to badges highlighting promos and deals.The content of these extensions is based on your…

Irish GDPR investigation of Google could impact entire programmatic ecosystem

Yesterday CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper exposure of personal data within its programmatic platform, in violation of GDPR. The investigation was launched in response to a formal complaint from Brave’s Chief Privacy Officer Dr. Johnny Ryan.It’s about more than Google. In a statement on its site, the Irish Data Protection Commission (DPC) said, “The purpose of the inquiry is to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation (GDPR). The GDPR principles of transparency and data minimisation, as well as Google’s retention practices, will also be examined.”Yet Ryan’s complaint isn’t just about Google, it’s about the way the entire programmatic ecosystem uses and disseminates data. Indeed, Ryan argues in a report (.pdf) that the data sharing inherent in the…

Facebook Ads Manager issues are causing major headaches for advertisers

Last November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload creative or download reports during the height of the online shopping season. Since then, advertisers say they have experienced a steady decline in the platform’s performance — everything from not being able to publish ads or turn off campaigns to significant inconsistencies in campaign results.“Since the large outage last year before Black Friday, Facebook as a platform has performance swings on a daily basis,” said John Bolling, head of U.S. operations for ROAS Media. Bolling said he noticed problems with Ads Manager becoming worse after Facebook was down for more than four hours, earlier this year (the site’s longest outage to date). “It seems that the Ads Manager is just breaking piece by piece due to years of neglect and lack of innovation.”Bolling is not alone. Gracie and Andrew Foxwell, co-founders of the social media advisory fi…

Report: Mobile to become the preferred platform for video ads by end of 2019

Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads on mobile devices are already expected to exceed $29 billion globally this year. But a new report from PubMatic, a global ad publishing platform, has found that nearly 50% of video ads were viewed on a mobile device – up from 40% in 2018. If growth continues at this rate, mobile devices are slated to become the preferred platform for video ad placements by the end of the year.Mobile and video: perfect pairs. While the leap in video ad spend isn’t a result of mobile alone, mobile devices continue to devour ad dollars and attract impressions – so it’s not a surprise that video mirrors the growing trend. Mobile spend flowing through PubMatic’s platform in the first quarter 2019 increased 29% from 2018. Likewise, mobile impression volume saw a steep increase, growing 35% from the year prior.Why we should care. The surge in video ad spend – particularly …

Only 36% of UK consumers have greater trust in companies after GDPR, survey finds

GDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK consumers by TrustArc and Ipsos. The companies surveyed 2,230 adults this month to assess their perceptions and attitudes in the wake of GDPR’s passage a year ago.The survey asked questions about trust, compliance perceptions and whether consumers had exercised their data rights under the new rules. A majority (57%) of UK consumers said they would be more likely to do business with publishers and brands that could demonstrate GDPR compliance, with a badge or seal.Most can’t tell who’s GDPR complaint. Only 25% of UK survey respondents felt able to tell if a company was GDPR complaint. And just 36% agreed with the statement “I trust companies and organizations with my personal data more since the GDPR privacy regulation came into effect one year ago.”There was also confusion or ambivalence about whether GDPR privacy regulation has been effective. Just over…

Salesforce launches new Datorama marketplace with marketing intelligence at the forefront

Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama’s marketing intelligence capabilities. The new Datorama marketplace will allow developers to build apps for marketers on the Datorama platform, as well as on the Salesforce AppExchange.Datorama’s AI capabilities will be generally available to developers through the new marketplace and the entire Datorama tech stack. Apps created on the new Datorama platform will also be available on the Salesforce App Exchange.Why we should care.As data-driven marketers, it can be easy to get lost navigating the complex systems that store your data when you’re trying to compile a report. Many martech vendors are working to develop systems that provide a simplified view into data to solve for this challenge.“The Datorama platform already offers marketers the ability to connect and analyze thousands of marketing data sources instantaneously,” said Jay Wilder, head of product marketing at Dat…

Zendesk buys Smooth to support customer messaging across multiple platforms

Customer service software provider Zendesk announced Wednesday it had acquired Smooch Technologies, a messaging platform focused on conversations between businesses and their customers. Financial details of the deal were not disclosed, but Zendesk SVP Shawna Wolverton told TechCrunch that Smooch’s entire team is being offered positions with Zendesk.Why we should careZendesk’s acquisition of Smooch is a sure sign more businesses are aiming to connect with their audiences via messaging on sites and apps such as WhatsApp and Facebook Messenger. Smooch was one of the original platforms that offered the WhatsApp Business API integration when it launched last August. Now, with this acquisition, Zendesk users will be able to engage with WhatsApp’s 1.5 billion users via the Zendesk Chat platform.“As long-time partners with Smooch, we know first hand how much they have advanced the conversational experience to bring together all forms of messaging and create a continuous conversation between c…