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Showing posts from May 30, 2019
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4 Steps to Operationalize Modern Marketing

Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it faster, when teams are operating in silos, processes are all over the place, requests are coming in fast and furious and you don’t know how much your team can do without burning people out.Modern marketing work requires modern workflows, and operationalizing those workflows is critical to be effective and scale your resources with the amount of work you’re expected to do.Join Mayer Becker, Principal Consultant at Zee Jay Digital, and Cameron Masters, Marketing Strategic Program Manager at Workfront, as they discuss proven methods and strategies to help your team manage digital work processes with greater speed and efficiency.Register today for 4 Steps to Operationalize Modern Marketing Work produced by MarTech Today and sponsored by Workfront.The post 4 Steps to Operation…

A guide to implementing Google’s “How-to” schema

Google is always looking for the best ways to provide the most useful results to users. It’s what has allowed Google to dominate the search engine market for so long and, it has kept the SEO industry evolving.In the beginning, there were quick answer boxes (remember those?) and, most recently, the introduction of “How-to” snippets.“How-to” snippets aim to provide step-by-step instructions directly in the SERPs for instruction-based queries. There are two types of “How-to” snippets that you can find in the wild.A standard, accordion list view of instructions.A carousel of images showing each individual step.This type of schema is mobile specific. And that’s important because it means absorbing huge amounts of SERP real estate. It has also been confirmed by Glenn Gabe, that you can capture both a featured snippet and the “How-to” carousel/list view.This left very little space for your competitors but also, forced websites to now think more logically about how they structure their conten…