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Showing posts from June 7, 2019
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Regulation in the SEO industry – Impossible or essential?

We all get them, the offers of free SEO audits, of thousands of backlinks from “DA 40 and above” sites for just $10 and the “helpful” list of spurious SEO issues with your website.Checking your junk folder every morning reveals another round of emails offering the SEO-moon-on-a-stick for a low, low price. As an SEO working for a search marketing agency I used to find receiving these emails misplaced but amusing.Email received listing questionable SEO issues with the Avenue Digital websiteI no longer laugh at these emails. These annoyances, although easily ignored through the press of the “delete” key, reveal something more sinister about the SEO industry – really anyone can offer SEO services. What the SEO-literate might discard as part of their daily email purge others will read, digest and panic over. Receiving an email claiming you could be losing hundreds of dollars a day through the poor optimization of your website is enough to make anyone outside of the industry sit-up and take…

How to combat marketing’s greatest enemy: Time

In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked through a few slides, remembering how much time my team had put into getting campaigns aligned, our calendar precisely mapped out, and priorities outlined.We barely followed any of it. As the boxer Mike Tyson once said, “Everyone has a plan until they get punched in the face.”Though we’re not in a boxing ring, the sentiment applies to marketing: needs and priorities change in the blink of an eye, other trends emerge and pull you in different directions, new executives shakeup the vision for your business strategy. And none of that you can truly plan for.Marketers like planning because it gives us a sense of control, organization and vision for how things will rollout. While we go to painstaking lengths to create these plans that detail our actions, though, the market is evolving. By the time you’ve conceived the perfect plan, it’s no longer what the marke…

Important Gear to Bring when Camping in Cold Weather

The weather has started to become colder, but camping season is not over. If anything, many find camping during cold season better as they do not have to deal with the usual summer crowd. However, camping in cold weather does require more planning. Under prep and you would find your holiday turning unpleasant and even dangerous.With that in mind, we have come up with a list of important camping gear for the cold weather. It is not going to be your usual camping checklist. Some of these items may not be the first things you think about when packing. Nevertheless, these items can help ensure your safety and comfort. Ready? Let’s start!Dome-shaped tent – Needless to say, choosing the right type of shelter is important. Do not skimp on quality and opt for a four/five-season, dome shaped tent. Dome or tunnel shaped tents are designed to keep heat in better. Mummy-shaped sleeping bags – These are also called envelope folding sleeping bags and offer better insulation than traditional, rectan…

Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics

Earlier today, Google announced plans to acquire unified data and analytics platform Looker for $2.6 billion in an all-cash transaction. Once the deal is complete later this year, Looker will join Google Cloud.“Google Cloud is being used by many of the leading organizations in the world for analytics and decision-making. The combination of Google Cloud and Looker will enable customers to harness data in new ways to drive their digital transformation,” said Thomas Kurian, chief executive officer of Google Cloud. “We remain committed to our multi-cloud strategy and will retain and expand Looker’s capabilities to analyze data across Clouds.”Why we should careAs martech investments continue to grow and digital transformation catches on, the need for data and analytics is highlighted more than ever. However, one of the biggest analytics challenges digital marketers face continues to be the underlying martech infrastructure and pulling the different pieces together to create meaningful, act…