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Showing posts from June 10, 2019
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4 steps to manage digital work processes with greater speed and efficiency.

Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it faster, when teams are operating in silos, processes are all over the place, requests are coming in fast and furious and you don’t know how much your team can do without burning people out.Modern marketing work requires modern workflows, and operationalizing those workflows is critical to be effective and scale your resources with the amount of work you’re expected to do.Join Mayer Becker, Principal Consultant at Zee Jay Digital, and Cameron Masters, Marketing Strategic Program Manager at Workfront, as they discuss proven methods and strategies to help your team manage digital work processes with greater speed and efficiency.Register today for 4 Steps to Operationalize Modern Marketing Work produced by MarTech Today and sponsored by Workfront.The post 4 steps to manage di…

A look under the hood of profitable e-commerce websites

Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can move mountains.”This mantra has worked for Apple for decades, and it certainly holds true for digital design as well. Particularly when you’re talking about e-commerce websites. Simplicity has been proven to routinely yield higher conversion rates, deliver a more positive experience, and even build trust among visitors. Why? In short, calls to action become more prominent, users aren’t overwhelmed or frustrated, and there are often fewer site issues.We’re logging more hours online than ever before, so naturally, we crave digital experiences that are intuitive, visually calming and straightforward. But creating simplicity on the frontend doesn’t necessarily mean the backend infrastructure of the website is uncomplicated. Simplicity often requires greater behind-the-scenes complexity.The devil’s in the details and so is simplicity.If your website isn’t…

How to make online reviews one of your most powerful SEO weapons

Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results.That’s a hefty chunk!The importance of online reviews in today’s business world is undeniable. However, thanks to the famously secretive Google algorithms, knowing exactly how to leverage them to achieve stellar rankings is still somewhat of an ambiguous task.Over the years, there have been all kinds of studies and strategic advice given on how to work customer reviews into SEO plans. While the precise details will vary from company-to-company (and industry-to-industry), there are several commonalities that can be applied across the board.Let’s talk about a few of the big ones in making online reviews one of the strongest weapons in your SEO arsenal.Develop a strategy to collect in numbersFirst and foremost, online reviews aren’t doing your SEO strategy any goo…

5 factors of direct-to-consumer brand success

If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of scheduling time between drop-offs, pick-ups and work to stop by the mall.Need to try on a few styles? Don’t worry about it: Warby Parker will send you a few sets of glasses to try on at home. Top-notch customer service and breezy return policies make buyer’s remorse a thing of the past, while boxed sets eliminate the need to choose outright. Best of all, many direct brands take social responsibility seriously, offering ethically-sourced products to soothe even the guiltiest conscience; Bombas even donates returned socks to those in need (after they’ve been washed, of course).Personally, I ditched Dove deodorant for Native, my Nikes for Allbirds, my Brooks Brothers for Birddogs, and signed up to Quip for all my toothbrushing needs. But I’m not the only one in love with direct brands. After Unilever’s $1 billion acquisition of Dollar Shave…

Salesforce to acquire data analytics platform Tableau

Salesforce on Monday announced that it has entered into a deal to acquire the popular analytics and data visualization platform Tableau for $15.7 billion. The acquisition is yet another move by the CRM that brings in new technology and tools that should bring better data — and understanding of that data — to users.“Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data,” said Adam Selipsky, president and CEO of Tableau.Why we should careThe analytics industry is hot right now — recent acquisitions like this and last’s weeks deal between Google and Looker are direct indicators that we’re asking for more data. As marketers, we’ve been asking for this for a long time. Digital marketers often struggle with data for many reasons, but industry news like this point to a shift from which we will benefit.Extracting valuable insights and takeaways from data can be challenging, and people learn and absorb more information visually. While it’s a …