Skip to main content


Showing posts from June 11, 2019

Facebook launches new market research app after pulling similar app in January

Facebook has rolled out a new Study from Facebook marketing research program that involves users downloading an app to collect data from their phone. The company said the the information it collects will go toward product development initiatives.“Market research helps companies build better products for people. We believe this work is important to help us improve our products for the people who use Facebook,” wrote Facebook product manager Sagee Ben-Zedeff.In January, Facebook removed its Research app from the iOS app store after being accused of paying teenagers for access to their mobile activity via a VPN app that gave Facebook nearly unlimited access to user data and phone activity.How Facebook’s latest research program works. Facebook is promoting the program by running ads asking people to participate. If someone clicks on an ad, they’ll will be asked to register — and if they qualify — will be asked to download the Study with Facebook app from the Google Play Store.Participants…

3 metrics small businesses should track to measure SEO success

Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy.More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey.While many small business owners understand they need an SEO strategy, many of them struggle to create one that is effective and comprehensive.To develop and maintain an effective long-term SEO strategy, small business owners need to know the best ways to measure their SEO success.To understand if your SEO strategy is working, you need to measure efforts that provide context about how your SEO impacts your business. Three metrics, in particular, are useful:Traffic retentionBacklink qualityConversion rateHow small businesses currently measure SEO successCurrently, small businesses rely on traffic as the primary barometer of SEO success.Solely focusing on traffic, though, risks missing more important metric…