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Showing posts from June 14, 2019

10 questions to ask marketing automation vendors

If you work at an agency, check out this guide from Sharpspring to help you make the smart choice when selecting a marketing automation vendor.Discover 10 key questions to ask vendors, such as:Do they require long-term contracts or upfront fees?Are there limits on or extra charges for customer support?Is their solution highly rated by customers?Is the platform feature-rich and are new features added regularly?Visit Digital Marketing Depot to download “Top 10 Must-Haves for Marketing Automation.”The post 10 questions to ask marketing automation vendors appeared first on Marketing Land.

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VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements

VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing video ad campaigns.Why we should careVidMob’s Agile Creative Studio employs, what the company defines as, first-party creative data to identify the creative assets within a video ad that yield the strongest performance. VidMob’s technology uses machine learning to analyze video ads and then uses that data to modify video ads in real-time so that they deliver more of an impact.“The ad actually actually improves over time through this iterative process of creating and learning,” VidMob CEO Alex Collmer told TechCrunch. He said the company is trying to build what it thinks of as an API for creative, “Today, that friction point is frequently with our platform partners, with the Facebooks and Snaps, but we see it expanding to other areas where you see imagery…

Five backlink analysis tools agencies should try out

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not just their quantity. The more is not the merrier anymore. Luckily, over the years, it has become easier to analyze and monitor backlinks thanks to a number of specialized tools available on the market.Through the use of such tools, you can dissect any backlink profile and discover where the competitors reverse engineer their SEO strategy to generate new backlinks. Plus, you can find out what kind of content performs best for obtaining certain types of backlinks or social engagement.This post focuses on five tools agencies can take advantage of to benchmark the link quality of their clients against competitors, keep an eye on specific backlinks, and discover opportunities to partner up with other websites to reach the set SEO goals.1. SE RankingSource: SE RankingSE Ranking offers a complete r…