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Showing posts from June 15, 2019
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Video SEO: New tool by Trint helps make spoken words in videos crawlable

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines.The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John Micklethwait.Video to dominate traffic and SERPsIn two years, video content is expected to make up 80% of online traffic. Google is increasingly returning video content in its SERPs and delivering it in a variety of ways, depending on device used and the type of content that is searched for. To date, search engines can only find a video based on words in the title, the description and in a small amount of accompanying metadata. The embeddable Trint Player works by automatically attaching a transcript to videos using AI.A search engine indexing a page with a video published in the player will be able to record all the w…