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Showing posts from June 18, 2019
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UX matters for search: Here are two reasons why

SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed or new keywords to target, the work of an SEO seems to be never-ending.However, rather than chasing new visitors to increase your site traffic, the key to search performance could be found outside of search engine marketing altogether.Quickly envision the process of successful conversion from a Google search:Step one: The user enters their query into Google.Step two: Google generates a SERP based on its perception of the type of content that that user is looking for.Step three: The user analyzes the metadata displayed on the SERP and selects the link that will most likely solve their needs.Step four: This is the make-or-break moment where the user decides whether or not to bounce or stay on the site to find the information or solution that they searched for.Step five: The new visitor quickly co…

8 free keyword research tools for SEO (that beat their paid alternatives)

If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now.All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to fork out hundreds of dollars a month, or is there a way to cut the costs?Today we’ll explore 8 of the best free keyword research tools. Each of them best fits a specific keyword research task and does the job no worse than their paid alternatives.  1. Rank TrackerTo find the most ample list of keyword variations and analyze their SEO profitability.When to use:  Your best SEO keywords are often not the most obvious ones. To find real keyword gems, you need to dig out all the possible variations from multiple data sources.And this is where Rank Tracker comes in especially handy with 23 different keyword research tools inside it:Suggestions from Google, Bing, Yahoo, and Amazon;Google Ads Keyword Planner and Google Search Console inte…

Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with email through the use of artificial intelligence.Why we should careArtificial intelligence is one of the hottest trends in martech right now, and it was only a matter of time before Salesforce enabled its Einstein AI in the Salesforce Marketing Cloud.The new tools and capabilities could prove valuable to email marketers by predicting the best time and frequency to send emails. Digital marketers and organizations who embrace — and trust — the technology’s ability to make these decisions for them will need to learn to let go of making those decisions, which may be easier said than done.More on the newsThe Marketing Cloud enhancements are available as of Monday’s announcement. The new capabilities include:Einstein E…

Check out the new MarTech agenda

Customer expectations are rising… and technology is the key to meeting and exceeding those demands. Analytics and attribution, data management, customer intelligence… every aspect of modern marketing now relies on some form of technology that you need to embrace and master if you want to succeed.At the end of the day, martech is marketing… and marketing is martech.Keeping pace (or better yet, staying ahead of the curve) is essential — but in this constantly evolving environment, it’s not always easy.The solution? Attend The MarTech® Conference, September 16-18 in Boston.Join a thriving community of senior-level marketers for an expertly-crafted program loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming everyday marketing challenges.The all-new agenda is live and ready for you to explore. You’ll unlock 65+ presentations from 30+ experts and dozens of martech solution providers. Each track tackles a pillar of your professional world; each s…