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Showing posts from June 25, 2019
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WP Engine announces Flywheel acquisition, HubSpot partnership

WP Engine, a WordPress digital experience platform, has announced a deal to acquire competitor Flywheel, while also launching a new partnership with HubSpot. Both announcements bring together technologies that seek to create better experiences for marketing and sales users within the WordPress ecosystem.Flywheel acquisitionFinancial terms of the agreement have not been shared, but according to the release, the deal is the biggest to-date in the WordPress space. Flywheel currently serves more than 28,000 global customers, and once the acquisition is complete, WP Engine will serve over 120,000 brands and agencies. WP Engine CEO and chairperson Heather Brunner declined to share WP Engine’s valuation but pointed to the forecasted combination of WP Engine and Flywheel annual recurring revenue reaching $200 million by 2020. “This powerful combination furthers our vision to be the most relied upon platform for WordPress,” said Brunner. Our continued investment in WordPress, our shared values…

Nine Google Ads hacks to improve your CTR and conversion rate

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.  With global ad spend reaching an estimated $579 billion at the end of 2018 and online advertising leading the charts, we need to pay attention to advertising.Source: VoxLeading social media networks like Facebook, Twitter, Instagram, LinkedIn, and Quora. all are open to advertising on. While social media advertising has its own impact, there is no denying the fact that search engine ads are efficient too.Google Ads and Bing Ads lead the charge in search engine advertising. There are a lot of reasons why advertisers prefer Google Ads to any other form of online advertising:A person who is actively searching for products on Google is more inclined to buy than one who is scrolling social mediaWith the lion’s share in the global search market, Google is undoubtedly the leading and most used search engine in the worldT…

How ransomware targets WordPress sites

What would you do if you found yourself locked out of your own business website by criminals? That’s exactly what happens to approximately one business every 40 seconds. Not all of these ransomware attempts are successful, but those that are cost the average company about $133,000. Can your company or client afford that kind of loss? Most can’t.Fortunately, ransomware attacks are down slightly, but that doesn’t mean that your WordPress website is out of danger from electronic kidnapping attempts. What is ransomware?Ransomware is a form of malware that usually enters a computer system through malicious code inserted into an email or video content as an attachment. Once the attachment is opened, the code locks the computer files, keeping the rightful owner and other authorized users out. This is usually followed by a demand for money to remove the virus or receive a key to regain entry. It’s done under threat of erasing entire databases or releasing the stolen information publicly.Email…

UK regulator says real-time bidding violates GDPR

A recent report (.pdf) from the UK Information Commissioner’s Office (ICO) addresses the question of whether real-time bidding (RTB) is compatible with Europe’s General Data Protection Regulation (GDPR). As currently constituted and operated, the regulator’s answer seems to be “no.”Report puts the industry on notice. ICO says that it published the report “to provide a progress update on one of our regulatory priorities. It isn’t guidance, and it isn’t a formal outcome representing a legally-binding decision. The report represents our views and findings at this point in time, and may contribute to future guidance…”On the whole, the ICO report echos many of the previously stated criticisms of RTB leveled by Johnny Ryan, chief policy and industry relations officer at Brave. He has argued that RTB “broadcasts personal data without security in hundreds of billions of bid requests every day” and violates GDPR in the way it captures and circulates personal data without appropriate consent an…

Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend.And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and email marketing to attract those buyers who start their journey online.However, adopting a “more is more” attitude toward digital ad spend isn’t always necessarily a good thing. Spending wisely means spending less to generate more, and keyword traffic forecasting is one of a CMO’s best resources to allocate marketing spend across the most useful tactics. Here’s how traffic forecasting could mean smarter ad spend.Content produced in collaboration withInvestis Digital.What is traffic forecasting?Traffic forecasting is the implementation of automated tools to help a brand predict which content will resonate with target audiences at a given time by aligning content with user intent. Traffic forecasting can help brands predict how keywords will perfor…