Skip to main content

Posts

Showing posts from June 26, 2019
Instapage

Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along

Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition.But, in fact, a closer look at the performance of both sites’ leads reveals:This shouldn’t be a surprise, because this has been Walmart’s plan all along, andDespite what the headlines say, this is primarily a win for Walmart despite the large acquisition price.We’ll tell this story with two simple charts. Apologies in advance for over-doing the aviation metaphors. I couldn’t help myself. As the kids say, “Sorry. Not sorry.”1. Jet’s transactions are way downThe number of transactions on Jet.com rose to more than 600,000 a month in early 2017 but has been on a precipitous decline since then, shrinking to less than 100,000 a month. They don’t even exhibit the holiday-shopping spikes nearly every other retailer exhibits.A drop like this doesn’t happen by accident, not in a world where Walmart reports that its ecommerce sa…

Shopify introduces Apple Business Chat integration for its mobile messaging app

Shopify is integrating the Apple Business Chat platform into its Shopify Ping mobile app, making it possible for merchants to manage their Apple Business Chat communications with customers via Shopify’s platform.“For the growing number of merchants who are running a business entirely on mobile, this new feature for Shopify Ping will allow you to communicate with your customers on-the-go, access products and inventory, and give real-time support via Messages,” Shopify wrote in the announcement.Why we should careOnline retailers are looking to give customers options to connect via messaging platforms. With this latest update from Shopify, merchants using the e-commerce solution will be able to manage conversations with customers who use Apple’s Messages app on an iPhone, iPad, Mac or Apple Watch.“Our integration with Apple Business Chat will uniquely allow our merchants to establish, maintain and communicate with their customers directly through Messages,” said Shopify’s Director of Pro…

How to run a successful competitor-focused paid campaign

One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically.The best example of this is bidding on competitors’ brand or product names. For example, if you’re in the athletic shoe/apparel industry, you’d probably want to bid on Nike or UnderArmour branded terms. So, if you’re not running any competitor focused campaigns right now, you are definitely missing out.But it doesn’t have to be that way. Here are five steps to set up and run a successful competitor-focused SEM campaign.Step one: Do your researchFirst things first, you’ll want to go through a current list of competitors and perform preliminary keyword research on each of them, one-by-one.Preliminary research should cover average monthly search volume, the number of relevant keyword variations, estimated keyword bids, and any potential conflicts or double-meanings – a classic example would be “Apple” the co…

LinkedIn Pages get new CTA buttons, mobile editing capabilities, more

LinkedIn is rolling out new features for page admins on Wednesday, now making it possible to add call-to-action buttons to your LinkedIn Page and edit your LinkedIn Page from a mobile device. There is also a new Community Hashtag feature that lets page admins attach their page to relevant hashtags.Five new CTA button options. The new CTA buttons available for LinkedIn Pages include the following five options:Contact usLearn moreRegisterSign upVisit websiteThe buttons come with click-through analytics so that page admins can track engagement. The analytics can be found on the left-hand side of your Page Dashboard or at the top of the Visitor Analytics tab.The CTA buttons will only be available on desktop.Mobile editing. For LinkedIn Pages already published, admins will be able to edit key details on the Page from a mobile device. Admins will also be able to edits posts from the page that have already been published.Community Hashtags. These offer a new way for page admins to connect th…

Spoiler: Rand Fishkin is keynoting SMX East!

You read that right: Rand Fishkin returns to the SMX stage in New York City this November! Don’t miss your chance to see the consummate advocate for search marketers deliver his opening keynote, Google: From Everyone’s Search Engine to Everyone’s Competitor.Here’s your exclusive sneak peek, straight from Rand himself…In years past, Google has been the largest driver of traffic to almost every web-based business in existence. Today, that’s still true, but a strange new trend is rearing its head — Google’s becoming your primary competitor. From travel to sports, reference to news, and answers on every topic, the search giant is working harder than ever to keep searchers on Google rather than sending them to your sites. In this presentation, I’ll show, via clickstream data from 10s of millions of devices, how the landscape of the web is shifting, and how to compete against Google in a game they control.Rand’s keynote will tackle important topics, like:Where search opportunity broadly sit…