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Showing posts from June 27, 2019
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Alexa.com adds more search tools to its competitive analysis

Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site.Today, the latter Alexa is announcing new features that pushes it deeper into world of the search engine optimization (SEO) and search engine marketing (SEM).New keyword and audience analysisThe new Alexa Site Overview service now provides keyword opportunities and audience analysis about any site or its competing sites.A screenshot from Alexa.com, showing some of the new features.The new keyword opportunities include words that competitors are using to drive traffic, but the site in question is not. Easy-to-rank keywords indicates popular keywords the given site could probably rank for, based on Alexa’s assessment of its Competitive Power.Buyer keywords are those used for search by the site’s targeted audience, and which indicate a high intent to purchase by the searcher. And optimization finds popular keywo…

Episerver unveils digital marketplace for verified apps

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The marketplace aims to deliver martech solutions to marketers for digital commerce, marketing and operations. “In the digital economy, organizations must take advantage of a wide range of applications and services to successfully engage with and delight their customers,” said Jordan Jewell, research manager for digital commerce and enterprise applications at IDC. “Applications such as the one Episerver has launched, providing value for all parties involved by acting as an infrastructure to connect Episerver’s partners and customers while also ensuring a higher standard for those apps.”Every application made available through the marketplace is tested by Episerver for operational, security and user interface compatibility with Episerver products and versions. The Episerver App Marketplace currently offer over 50 apps, from analytics and content management use…

Actionable tactics. Proven strategies. Insane savings.

How many times have you thought or said to a colleague…“I know what needs to be done. Where do I find the people to do it?”“I need to prove ROI, but I’m afraid my data is no good.”“There are too many technology options. I don’t know which to choose.”You’re not alone. The challenges are universal.Come to MarTech®, September 16-18 in Boston, to meet real-world marketers who have overcome these obstacles and are ready to share what it takes to succeed.You’ll participate in 65+ sessions, explore hundreds of martech solutions in one place, and take home actionable tactics and proven strategies that can be implemented immediately.See the complete agenda!Here’s a look at what’s in store…Charged with building a successful team? The Marketing & Leadership track is loaded with first-hand advice from experts who have successfully built winning marketing operations and technology departments.Is your data a mess? It doesn’t have to be. Attend sessions in the Data & Analytics track to under…