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Showing posts from June 28, 2019

Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.An old prediction that half of all internet searches will be carried out via voice by 2020 does not look like it’s on track to be a reality, despite making it into Mary Meeker’s Internet Trends 2016 Report.Back then, in 2014, Baidu had just hired away Google Brain mastermind Andrew Ng to head up a massive deep learning project to help it beat Google in a new, non-text search race.About five years later, China’s top search engine, Baidu, is still competing in the race to win in voice search dominance and secure the healthiest share of the lucrative market for voice commerce (v-commerce) that pundits predict lies ahead. In January during the annual C.E.S. show, Baidu said its answer to Alexa and Siri was already on 200 million devices. At that time, more than 100 million devices pre-installed with Alexa had been sold, and Google forecast it expected to…

GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads

GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations.The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Users can also customize calls-to-action.GetResponse has deeper integrations with partners PrestaShop and WooCommerce for e-commerce solutions, Square for secure online payments and Facebook Ads. The features are directly accessible in GetResponse.Why we should careThe company aims to make the platform a centralized place to manage and analyze integrated campaigns, including digital ads, emails, landing pages, social performance, webinars and e-commerce.“Building on the success of our new Autofunnel offering, we’re delighted to continue to expand our platform’s features,” said GetResp…