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Showing posts from July 1, 2019

Google Sandbox: Is it still affecting new sites in 2019?

Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages (SERPs). It’s believed that Google uses this filter to put some restrictions on rankings for new websites. The main idea behind it is that new websites may not be as relevant as the old ones. Moreover, some of them may even be spam. While Google has never confirmed the existence of such a system, many SEOs believe that it exists. They claim so because they have seen such effects on websites that they are trying to rank. This is why it is extremely difficult to avoid being placed in the Google Sandbox when your domain is new. So, does Google Sandbox still exist in 2019? If it still does, how do you avoid getting affected by it? Let’s take a deeper look into it. The history of Google Sandbox In 2004, a lot of SEOs found that their new websites weren’t ranking well on Google during their first few months. And this happened in spite of t

Narrow is the new normal: Why expertise will help agencies survive the in-house exodus

It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it. From media buying to SEO to full creative offerings, every day brings fresh news of another multinational deciding it’s better ( read: cheaper ) to do it all themselves. Brand experience is no different: as brands embrace experience-led thinking, they also tend to import experts who understand creative through the traditional experience lenses of activations, pop-ups and live events. For agencies, this seemingly leaves two options. They can either expand their offering (casting a wider net for opportunities) or waste time swimming against the current. In my experience, agencies can easily become stretched as they move out of their zone, relying on freelancers to patch over the holes, and running the risk of damaging relationships and reputations by underdelivering. I’ve also watched as agencies have started turf wars with the clients’ internal agencie