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Showing posts from July 3, 2019
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#GoogleDoBetter: The latest on internal issues at Google and Alphabet

June 19 saw Alphabet’s annual shareholder meeting take place in Sunnyvale, California.With protestors on the streets outside and a number of progressive policies being tabled and ultimately voted down by the board, the meeting was the latest moment in a storied 12+ months of internal issues and public criticism leveled at the search giant.While pressure on Google to change continues to be on an upward trajectory, it was also something of a disappointing day for advocates of transparency, fairness, and equality both inside and outside of the company.Let’s take a look at what happened and how this fits into the ongoing narrative of discord at Google and Alphabet.First, a bit of backgroundAs I reported for Search Engine Watch late last year, there has been growing discontent among Google employees about how the company is operating, with worker’s rights and leaked plans for the company to re-launch a search product (known as Dragonfly) in China both being key concerns.This came to a head…

IBM’s Watson Marketing spinoff launches with agile strategy

Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New York-based private equity firm Centerbridge Partners.The new company, which is still yet to be named, launched on Monday.  The company aims to deliver marketing automation, marketing analytics and content management solutions. In separating from IBM’s larger umbrella, Watson Marketing should be able to focus more keenly on its marketing customers’ needs.“Marketers and advertisers are burdened with mediocre technology and disappointed that most of the promises MarTech and AdTech companies make aren’t kept,” CEO Marc Simpson wrote in a blog post. “They’re being asked to change the way they work to retro-fit to the tools they use, rather than the other way around. The difficulty of making sense of their data is made even tougher by consumers questioning if it should be available to marketers in the first place. We’ve leaned heavily into technology, but s…

Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products

Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well as posts that promote or attempt to sell products or services based on health-related claims.“We know that people don’t like posts that are sensational or spammy, and misleading health content is particularly bad for our community,” wrote Facebook Product Manager Travis Yeh, “Pages should avoid posts about health that exaggerate or mislead people and posts that try to sell products using health-related claims.”Why we should careMarketers managing Facebook Pages for healthcare products or services should be mindful of the messaging they are using on the platform. To determine if a post should be downgraded, Facebook gave the following clarification: “We consider if a post promotes a product or service based on health-related claim — for example, promoting a medication or pill claiming to help you lose weight.”Facebook …