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Showing posts from July 5, 2019
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One year later: How AMP for Gmail can help marketers improve engagement

Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature is now a year old. AMP functionality was built to allow brands to be more creative with their email marketing strategies, offering increased opportunities for more engaging, interactive and streamlined experiences for Gmail users.With AMP, marketers can code emails that allow Gmail subscribers to interact with email content without leaving Gmail to improve the email experience. The benefits of this are extensive. The functionality at its finest could enable marketers to build interactive content to stay relevant and reduce friction in the purchase process and ultimately increase conversions.However, many of the concerns I noted when AMP was first released a year ago still remain and many marketers caution against using AMP. It’s easy to understand why.Stringent coding guidelines for AMP mean that HTTML/CSS tactics will not work — you’ll need to use a separate MIME (Multi-Purpose Internet Mail E…

Five ways PPC customer support can help SMBs

When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go.To win at the game of search, your small or medium-sized business needs to be present online, discoverable and well-matched to the specific needs of consumers. Easier said than done, right?If you want to quickly reach a targeted audience, drive the right kind of traffic towards your website, and develop a marketing strategy that works alongside your SEO efforts, pay per click (PPC) advertising is a great option. When consumers perform high commercial intent searches, meaning they’re online with the intent to buy a specific product, paid ads get 65% of all clicks. It’s a very effective way to get your products front and center on the search page. Both Microsoft Advertising (formerly Bing Ads) and Google Ads offer pretty in…

Seven time-tested tactics to generate – Google reviews

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google?A staggering 97 percent of customers depend on online reviews to make a purchase decision. Google reviews build and insulate brand reputation, thereby helping customers to make a decision in your favor. In fact, a new research study reveals that Google review stars form social proof for your brand, boosting your site’s CTR by over 35 percent.No wonder, reviews are among the top in Google’s ranking factors 2019 list. Google’s algorithm gives a thumbs-up to sites having maximum reviews. In Moz’s Local Search Ranking Factors review signals (review quantity, review velocity, and review diversity) make up 13 percent of Google’s local 3 pack or finder ranking factors.SourceGoogle is the fastest-growing review site gaining the highest number of reviews compared to other platforms. Hence, businesses…

Seven time-tested tactics to generate more Google reviews

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google?A staggering 97 percent of customers depend on online reviews to make a purchase decision. Google reviews build and insulate brand reputation, thereby helping customers to make a decision in your favor. In fact, a new research study reveals that Google review stars form social proof for your brand, boosting your site’s CTR by over 35 percent.No wonder, reviews are among the top in Google’s ranking factors 2019 list. Google’s algorithm gives a thumbs-up to sites having maximum reviews. In Moz’s Local Search Ranking Factors review signals (review quantity, review velocity, and review diversity) make up 13 percent of Google’s local 3 pack or finder ranking factors.SourceGoogle is the fastest-growing review site gaining the highest number of reviews compared to other platforms. Hence, businesses…